BIO

Christine Truillet has 20 years of experience in consumer goods marketing and is now SVP of Marketing at Coats, leading the Marketing for their consumer goods Craft division across the Americas. Christine holds a Master of Business Administration from Aston University (UK) and a Master’s degree from the Institut Commercial de Nancy (France) business school. Over the course of her career, Christine has gained broad international expertise in leading profitable growth strategies, building high value global brands and developing holistic marketing plans. She started her career with The Gillette Company in France, where she held a variety of local marketing roles, up to becoming the Business Unit Director for the Gillette brand in France. She then moved to Braun GmbH in Germany, where she held global responsibility for the marketing of Braun Hair Care and later Braun Female Hair Removal business. Following the acquisition of The Gillette Company by Procter & Gamble, Christine took over the role of Associate Marketing Director for Braun Beauty – Western Europe, leading the marketing and commercial initiatives for Braun Beauty Care business (Male Grooming, Female Hair Removal, Hair Care) across Western Europe, and helping to drive the integration of Braun business into Procter & Gamble. She then moved to Procter & Gamble Prestige Products division in Switzerland (Fine Fragrances), where she was in charge of providing commercial leadership for global initiative master planning and functional leadership for P&G Prestige Marketing community, before joining Coats in 2011. She has a multi-cultural profile: French and German nationalities. She has lived and worked in the United States, Algeria, Tunisia, France, United Kingdom, Germany and Switzerland.