Vice President Business Leader: Marketing & Communications
Mr. Mark Hearne is the Vice president business leader: Marketing & Communications, MasterCard Worldwide, based in South Africa. He is responsible for MasterCard’s marketing and communications function focusing on strengthening the organisation’s brand in the local market and across Africa. Mr. Hearne, previously from Net#work BBDO where he was the advertising strategist for Nedbank, is responsible for developing and executing the overall marketing strategy that will build the MasterCard brand, corporate identity and associated brand preference, across the Africa region. Mr. Hearne has more than 15 years experience in marketing, advertising, media and sales. Prior to joining Net#work BBDO in 2007, he was Head Brand Consultant in the Africa division of the branding and communications group, HKLM, working predominantly in Nigeria and Tanzania on clients ranging from financial services to mobile operators. He has an MBA in Strategic Marketing and Finance from the Macquarie Graduate School of Management in Sydney.