Chief Marketing & Strategy Officer
Susan Macke is Chief Marketing and Strategy Officer for Neopost, the European leader and number-two worldwide supplier of mailing solutions. France-based Neopost has a direct presence in 18 countries; its products and services are sold in more than 90 countries. Ms. Macke is responsible for researching the Neopost customer experience worldwide, assessing customer behaviors and formulating strategies, product portfolios and marketing communications which will translate customers’ needs and interests into revenue. Ms. Macke is an innovative and respected marketing executive with particular expertise in establishing direct relationships between brands and customers, creating marketing solutions based on those relationships and, ultimately, increasing brand awareness, market share and earnings. She began her career at IBM and Motorola defining and developing operating systems, embedded software and user-interface software. Ms. Macke entered the product marketing arena at Motorola because she needed to understand exactly what customers wanted and valued so she could develop the right software and the right customer experiences. She moved to Nokia Sales and Marketing EMEA and, eventually, to Nokia headquarters in Helsinki for a global view of its portfolio before moving to Hewlett Packard’s handheld devices business unit in California. Ms. Macke was also Chief Marketing Officer at International Game Technology in Las Vegas, the world's largest gaming machine manufacturer, before joining Neopost in 2011.