1981 – With Dalmia Dairy Industry, an FMCG , worked as a Management Trainee and moved to Superflame Appliances as Branch Manager in consumer durable division. Moved to Blow Plast ltd. In their Luggage division [VIP]. Joined NICCO Batteries ltd, a JV between NICCO & Crompton Greaves, as all India marketing manager. 1989 moved to the media industry and joined Bennett Coleman & Co Ltd, The Times Of India Group as Chief Manager-Response. Was elevated to the position of Assistant Vice- President as head of Times Television in 1993. 1994 moved to WORLDCOM Multimedia Ltd as Director and CEO. 2000 moved to Channel nine Entertainment Ltd as CEO. 2004 Joined Dainik Bhaskar Group as State Head. 2006 Moved to Bates PAN Gulf, Muscat as CEO. 2007 Moved to Amar Ujala Group as President Marketing and responsible for Advertising Sales, Circulation and Brand Management.