Senior Vice President & Chief Marketing Officer
As Senior Vice President and Chief Marketing Officer of the SUBWAY® Franchisee Advertising Fund Trust(SFAFT), Tony develops integrated marketing and advertising programs to drive profitable sales in SUBWAY® restaurants around the world. Under his marketing leadership, the SUBWAY® brand has ascended in consumer ratings (Named #1 QSR on Millward Brown's BrandZTM Top 10 List for Brand Momentum. Named #2 overall above brands like APPLE and WAL-MART) and is a top performer in terms of sales and traffic growth. The SUBWAY® chain is now the #2 QSR in total sales in the U.S. behind McDonald's – moving up from #5 just three years ago - and dominated the category with over 17% growth in 2008, vs. industry average of 2.7%. Tony has been the architect of highly visible and successful SUBWAY® marketing programs including: $5 FOOTLONGS, SUBWAY FRESH FIT®, Jared's 10th Anniversary and SCRABBLE® AT SUBWAY®--now in its third year. These programs have been ground-breaking in the QSR industry. In fact, Advertising Age magazine noted that the $5 FOOTLONG, which has over 95% consumer awareness, has become the yardstick for fast-food meal deals. The $5 FOOTLONG is a success that has been imitated, but not yet duplicated, in the QSR category. Since Tony arrived at SFAFT, he has increased national advertising from 33 to 52 weeks a year and added a digital marketing team to help take the brand to a whole new level. In addition, he orchestrated groundbreaking branded integrations on hit shows like TheBiggest Loser and Chuck on NBC. Thanks to the seamless nature of these integrations, viewers have been left with a more favorable opinion of the SUBWAY® brand.