Senior Vice President of Marketing
Cheryl Callan is Senior Vice President of Marketing for Weight Watchers North America. In her role, Ms. Callan oversees all marketing programs, including advertising, public relations, retail design, customer relationship marketing, digital marketing, pricing and member marketing communications. Most recently, Ms. Callan led the launch of the wildly successful new Weight Watchers Points Plus Program. In addition, she spearheaded the development of a breakthrough integrated brand campaign, showcasing the weight loss success of Jennifer Hudson (Oscar and Grammy winning artist). The partnership with Ms. Hudson and the launch of the new program has helped to contemporize the brand; and has generated an unprecedented level of publicity for the market leader. In addition, Ms. Callan drove the strategy behind the development of a new marketing campaign for Weight Watchers Online, a unique product offering, which allows people to follow the Weight Watchers Program entirely online. Building on the success of the new Weight Watchers Online marketing programs, Ms. Callan led the development of the company’s first male-targeted campaign, which is helping to drive growth as the company continues to seek out new market segments. While at Weight Watchers Ms. Callan has re-invented the company’s approach to seasonal campaigns and promotions. In 2008, she launched Lose for Good, the company’s highly successful Cause Marketing program. Prior to joining Weight Watchers International, Ms. Callan was Director of the Consumer Marketing Center of Excellence at Ortho-McNeil Pharmaceutical, a division of Johnson & Johnson. Previously, she was Executive Vice President, Worldwide Account Director at N.W. Ayer & Partners where she led the development of award-winning advertising campaigns for Avon and Gillette. Ms. Callan began her career at DDB, where she was responsible for managing all of the Agency’s J&J business. Ms. Callan holds a B.A. from Fairfield University and an M.B.A. from Fordham University. She resides in New York City with her husband and daughter.