Formerly Head of Corporate Marketing
Saffron Brand Consultants
Avik joined Saffron in February 2010 to head the India operations based out of Mumbai after 18 years in the automotive and oil industry. He brings experience in sales, marketing, strategy, branding, product planning, portfolio management and consumer understanding to the practice of strategic brand consulting. Avik has done two stints in Maruti Suzuki India [the country's largest automaker] and a stint each in Caltex [part of Chevron Corporation], ExxonMobil and Apollo Tyres [a leading Indian tyre brand]. He has worked on corporate brands like Maruti Suzuki, Mobil and Apollo Tyres as well as product brands like the Maruti Suzuki Zen & Swift, Caltex lubricants, Mobil 1 synthetic oils and Apollo tyres. Avik plays and follows football, sketches & paints, listens to all types of music, writes still-unborn scripts for feature films and dabbles in some social projects. Originally from Kolkata, he and his parents have settled in Gurgaon, adjacent to Delhi, India. Avik graduated in Economics from the University of Delhi, obtained a business management stamp from XLRI Jamshedpur [India] and has taken leadership courses in ISB Hyderabad [India] and IMD Lausanne [Switzerland].