Executive Director - Marketing, Corporate Affairs & Retail
Alpha G: Corp
Mr. Prodipta Sen is co-founder and Executive Director of Marketing, Corporate Affairs & Retail at Alpha G: Corp Development Private Limited. Mr. Sen was invited to join as part of the core team of Alpha G: Corp with equity participation in November 2003. As an active member of the Alpha Team, he heads Retail, Vertical, Marketing, Sales, Administration and Corporate Affairs and is also responsible for strategising Alpha G: Corp’s brand image and establishing the correct public perception of its projects. Mr. Sen also spearheads the Retail vertical for Alpha G: Corp and has attained new standards of interaction, trust and cooperation in the large-scale retail developments of Alpha G: Corp. He is constantly seeking ways to learn from experiences and incorporating the same in retail by constant improvisation to facilitate team effort with retail partners in areas of design, convenience to the end users as well as in addressing growth opportunities in a transparent and win-win manner thereby setting benchmarks in teamwork and helping to usher in the eagerly awaited retail renaissance. Mr. Sen also introduced the Revenue Share Model for the company’s retail developments, ‘AlphaOne’, by incorporating a fresh, professional approach where retailers are now able to feel the confidence to share CAM at actuals. To promote optimum co-ordination and co-operation between the residents of Alpha G: Corp’s debut residential project, GurgaonOne and to sustain it as a model habitat, Alpha G: Corp along with the residents formed the Residential Welfare Association during the hand-over. Under Mr. Sen’s Presidentship, he undertook the responsibility for 3 years and one of the most significant milestone left behind was the arrangement of evolving a system of transparency and the decision making process on the basis of consensus. GurgaonOne was during that time short-listed as semi-finalist for the Asia Pacific Sustainability Project of the Year Award, a category for Sustainable Projects featuring Green Projects from the entire Asia Pacific Region.