AVP, Strategic Brand Development
Lisa Mark is a strategic brand marketer with over 15 years of experience in consumer products, sporting goods, entertainment, & management consulting. With a proven track record of delivering exceptional results across a variety of industries and business challenges, Ms. Mark’s experience spans marketing for brands across all stages of the product life cycle, including start-ups, growth, and mature brands. Formerly as Director, Strategic Marketing and Communications for FOX Sports, Ms. Mark spearheads all on-air and off-channel marketing and branding for several of FOX Sports’ largest regional networks. There, she also creates and implements integrated marketing strategies and fan engagement platforms for Teams (ie, Braves, Hawks, Bobcats, Predators), Leagues (ie, MLB, NBA, NHL), Conferences (ie, ACC, SEC, Big 12), and Brand Partners. Prior to joining FOX Sports, Ms. Mark was Global Director, Retail Marketing & Brand Activation for Stainmaster and before that, served as Senior Director, Brand Strategy & Marketing Services at Mizuno USA, where she led all brand marketing strategies & tactics for the U.S. operations of the $1.6B global sporting goods firm. At Mizuno, Ms. Mark was the driving force behind creating a compelling brand strategy, propelling the brand to unprecedented gains in brand awareness, market shares, and profitability. Ms. Mark’s career also includes senior marketing roles with Disney and The Step Company, originators of the step aerobics movement. Ms. Mark holds an MBA from Northwestern’s Kellogg School of Management and undergraduate degrees from the University of Pennsylvania’s Wharton School of Finance and College of Arts & Sciences.