Nadia Hufkie

Former Regional Marketing Director - Channel & Field Marketing


As the leader of the Marketing team for Norton's Consumer Business Unit in EMEA Mid-size and Growth Countries, Nadia is responsible for marketing planning across all channels driving a higher rate of growth, stability and profitability consistent with the overall long range plans and business strategy. She develops go to market strategies and leads customer lifecycle marketing – acquisition, development, retention and reactivation programs to drive profitable growth across all 3 channels (Online, Retail and Telecommunications). She leads all elements of the marketing mix by building and executing country marketing strategies for all sales channels (Retail, Online, Distribution, OEM & ISP) and drives the orchestration across the entire EMEA region. She is a member of both the EMEA and Emerging Markets leadership team. Prior to joining Symantec, Nadia was the Director of Central Marketing Group for Microsoft South Africa. Before this she was the Country Category Manager for Hewlett-Packard responsible for the Personal Systems Group and Marketing Manager for Danone responsible for the South Africa and Sub-Saharan Africa operations. She started her career with The Gillette Company where she spent 6 years and held various management functions based in Johannesburg and later a regional role responsible for Middle East and Africa, based in Dubai. Nadia holds a Bachelor of Commerce degree from the University of Port Elizabeth and a Masters in Business Administration from Bond University.