Formerly Chief Marketing Officer
Michael Darviche is chief marketing officer and senior vice president leading Acxiom’s strategy for innovation and transformation. His teams drive growth involving new products and services, markets, geographies, partnerships and acquisitions. Michael is responsible for the company’s global product marketing, marketing communications, sales support, strategy and business development activities. He leads internal change initiatives as Acxiom transforms into a global leader in interactive marketing services providing integrated analytics, technologies, data and systems. Michael has a diverse background in general management, marketing, information and digital technologies. Prior to joining Acxiom in 2009, he was founder and CEO of Flash Capital Systems, a data and technology customer-monitoring services company. Before that, he led strategy, sales and marketing for a division of Citigroup. He was also global managing director leading digital products and platforms at Marsh Inc., the largest global insurance/brokerage. Michael gained industry prominence as co-founder and general manager of Bigfoot Interactive, one of the world’s first e-marketing service providers, after beginning his career as a direct marketer at American Express. His background includes 20 years of business building, product innovation and large-company management. Michael received his MBA from Harvard Business School and his undergraduate degree in economics from Tufts University.