Karen M. Steele

VP Corporate Marketing

Informatica

Drawing upon nearly 25 years of technology marketing experience, Ms. Steele manages Informatica’s global corporate marketing operations. In this role, she directs the development and execution of corporate marketing strategy for brand strategy and awareness, positioning, analyst relations, public relations, marketing communications, demand creation and field marketing, corporate events and tradeshows, and customer programs including install base up-sell and cross-sell initiatives. Prior to joining Informatica, Ms. Steele served as Vice President of Global Marketing for Currenex, where she successfully introduced and positioned this online global currency exchange as a major, independent force in the world’s largest financial market. As Director of Corporate Marketing for AlphaBlox Corporation, she launched and positioned the company as a leader in the analytical applications software space, winning the 1998 American Marketing Association’s Sherman Award for Marketing Excellence. Ms. Steele began her career at Apple Computer, where she spent 15 years directing worldwide marketing communications and consumer marketing and brand programs.