Byung-Do Kim

Professor of Marketing

College of Business Administration & Graduate School of Business Seoul National University

Professor Byung-Do Kim is Professor of Marketing at the Graduate School of Business and College of Business Administration, Seoul National University. He has also taught at the Graduate School of Industrial Administration, Carnegie Mellon University, for 4 years. He received his bachelor's degree from Seoul National University, master’s degree from New York University, and Ph.D. in marketing from The University of Chicago. His current research interests include various econometric and statistical modeling issues on consumer choice behavior, e-commerce, rewards program, recommendation system and database marketing. His previous research has appeared in Management Science, Journal of Business & Economic Statistics, Journal of Interactive Marketing, Journal of Marketing Research, Journal of Retailing, Marketing Letters, Marketing Science and Journal of Database Marketing, among other journals. With Bob Blattberg and Scott Neslin, he has recently published a book titled Database Marketing: Analyzing and Managing Customers. He is also an Editor-in-Chief for Korea Marketing Review and was a past Editor-in-Chief for Seoul Journal of Business. He has taught courses in the areas of database marketing, pricing, marketing strategy and marketing research. He has also been advising and consulting several companies from various industries including Hyundai/Kia Motors Corp., Korea Telecom, Samsung Cards Co., Samsung Electronics, Samsung Life Insurance Co., Samsung Fire & Marine Insurance Co., Cheil Communications, AmorePacific Cosmetics, Korea Life Insurance and so on. He also served on the Board of Directors for Korea Rail Network Authority.