Vice President Strategic Marketing Communication
Alexandre started his career in Paris in 1996 where he carried out missions in several communication agencies before joining APC in 1997 to create and manage the Creative Services department for the EMEA region. In 2002 he developed the global digital asset management system to optimize communications cost and time to market. In 2005, he took over the regional e-commerce role for APC to increase the sales turnover in 19 countries within B2B and B2C environments. In 2008 he joined Schneider Electric, after the acquisition of APC, and moved to Beijing in China to open the Asian office of the CMO. In 2012 he relocated in Hong Kong to manage the Field Marketing team, its operations and the marketing revenue contribution for Asia Pacific. Then came back to France in 2015, to manage the down-sizing transformation and optimization of the Marketing function globally. Then, since July 2016, he became in charge of the Strategic Marketing Communication for the building markets and segments for Schneider Electric where he drives formal recommendations to senior leadership level.