Global Head of CRM B2C & B2B
Marta Federici is an international Marketing and Communication leader with 15+ years’ experience leading Brands both in local and international environments. She is an innovative and strategic thinker with a state-of-the-art expertise in Digital Marketing, Digital Transformation, Customer Engagement/CRM and Integrated Creative Campaigns, supported by multi-lingual skills and a passion for breakthrough creativity.
With her extensive background within international Digital Marketing, Communication and CRM Agencies (RAPP, Wunderman, Duke Razorfish, AmmiroY2K), she has been consulting and successfully launching innovative, impactful and award-winning strategies and campaigns for brands like Ford, Nissan, Renault, Alitalia, Air France both at local and EMEA level.
As Global Head of CRM B2C&B2B at Royal Philips in Amsterdam, since September 2013, Marta shapes and guides B2C and B2B CRM strategic transformation across all businesses and markets. Marta’s many years of experience leading CRM transformation, Digital Campaign strategy and activation across diverse global teams has led Royal Philips to win multiple international awards, including Oracle Markie Award (April 2016) and Constellation SuperNova Award (October 2016).
Marta is an enthusiastic traveler, always in need to nurture her passion for people, discover new cultures and establish new ‘connections’. As a photographer and music lover, she likes being blown away by new stories that are still untold and capture the beauty of this world.