Senior Vice President of Customer Engagement and Investment
Bank of America
Lou Paskalis is the Senior Vice President of Customer Engagement and Investment for Bank of America. In his role, he is responsible for communications strategy, media investment, and measurement and marketing data and tech platforms for the enterprise. He oversees media strategy and investment across traditional, digital and social channels with an eye toward driving innovative solutions across lines of business. He also leads the bank’s efforts to orchestrate customer experiences in a more personal way across paid and owned channels.
Prior to joining Bank of America, Paskalis was the Vice President of Global Media, Content Development and Mobile Marketing at American Express.
Paskalis is Chairman of the Board of the North American Mobile Marketing Association and a board member of the Media Ratings Council. He serves on multiple IAB task forces and sits on advisory councils for Turner, Twitter and Cheddar. He is a long-serving jury member of the IAB MIXX Awards and Global Effie awards. He holds an MBA in finance and marketing and a bachelor’s degree in business management from the University of Notre Dame. He lives in Manhattan, where he indulges his passion for bike riding, travel, wine and Formula One motor racing.