Lisel Welden

Vice President of Marketing

Bleacher Report

Lisel Welden is Vice President of Marketing at Bleacher Report, where she is charged with the development and execution of the brand strategy and building a cross-functional marketing organization. Over the last 14 years, Welden’s career has included her serving as Global Retail Brand Director for Nike’s Men’s Training and Brand Jordan and Vice President of Brand Marketing for Lyft.
During her Nike tenure, she led brand strategy for beloved and marquee Nike product lines, including men’s training, soccer, running and Brand Jordan. She also served as a board member for Nike’s Ever Higher Fund, which supports organizations that leverage the power of sports to maximize the potential of underserved youth. As Vice President of Brand Marketing at Lyft, she oversaw partner marketing, entertainment marketing, social media marketing, consumer insights and overall brand strategy. During her tenure, she led the Lyft marketing team through the development of content programs, editorial campaigns and its first national television campaign.
Welden holds a bachelor’s degree in art history from Williams College and an MBA from Duke University. She is a football fan at heart, but you can also find her on running trails or hiking with her husband and two children.