SVP, Marketing, Communications and Public Affairs
Mirella Amalia Vitale is the Senior Vice President of Marketing, Communication and Public Affairs for the ROCKWOOL Group, the market leader in stone wool solutions. She joined ROCKWOOL in this new group management position in February 2016, just after the company announced their ambitious business transformation program. The purpose of this new function is to globalize the marketing efforts and drive the ROCKWOOL Group´s repositioning as a truly global brand with a strong sustainability agenda and a customer-focused business approach.
Before joining ROCKWOOL, she spent 15 years in the wind industry, working for market leader Vestas Wind Systems for 15 years in various leadership positions in Italy, Spain and Denmark, where she served as Global Vice President for Marketing for four years. She is an influential global B2B marketing executive with diverse experience leading global teams, marketing initiatives and strategy across five continents, demonstrating the creativity, flexibility and commercial astuteness to build strong, collaborative partnerships and deliver innovative campaigns, enhanced ROI and competitive advantage in emerging markets.
Prior to joining Vestas, Vitale worked with Shell Offshore company in Italy for nine years, working on construction projects with tension leg platforms Auger, Mars, Ram Powell and Ursa for the Gulf of Mexico. She is also a board member of the Italian Chamber of Commerce in Denmark.