Maggie Watkins

CMO

Segwick

Maggie T. Watkins is the Chief Marketing Officer at Sedgwick, where she leads the firm’s international marketing and business development initiatives. With more than 25 years of professional services marketing expertise, Watkins is highly regarded as a law firm marketing thought leader whose strategic and innovative approaches garner exceptional results.
Watkins joined Sedgwick after consulting with professional services companies throughout the U.S. in the areas of marketing, business development, management, training and coaching. She has also served as CMO for three AmLaw 200 law firms and a global publicly traded consulting firm. She was also President and CEO of an international law firm association and has worked at the executive level at several accounting firms.
Watkins is a recognized leader in professional services marketing, having served as the past chair of the international Legal Marketing Association (LMA) and the national Association of Accounting Marketing (AAM). She is a regular speaker at industry conferences and seminars. She is also very active in the communities in which she works, having served on more than 30 not-for-profit boards, including Susan G. Komen, Alzheimer’s Association, (chapter chair), Girl Scouts of the USA, International Bipolar Foundation and LEAD San Diego, to name a few.