Lijun Sun

Global Vice President and Chief Marketing Officer

SAP

Lijun Sun is currently Global Vice President and Chief Marketing Officer of SAP Greater China. Leading the SAP Mainland, Hong Kong and Taiwan marketing teams, she has greatly elevated SAP brand awareness and contributed to double-digit company growth for eight consecutive quarters since she joined. She is one of most impactful CMOs in China and has won several CMO awards from leading China media. She has been published in several leading magazines on data-driven marketing, sports marketing, culture, leadership, etc.
Sun graduated from Tsinghua University with a bachelor' degree in environmental engineering and a master's degree in finance and accounting. She also holds an MBA from HEC Paris/London Business School. She is a regular guest speaker at the Tsinghua University School of Economics & Management and is a career counselor for Tsinghua University. Prior to SAP, she worked for IBM Greater China as a strategy consultant. Prior to that, she worked as a financial analyst at the headquarters for China Construction Bank. She has deep insights on the Chinese market and seeks to drive digital transformation.