BIO

David Oksman is a brand- and business-building marketing executive with a passion for purpose-driven brands and creating disruptive consumer experiences. As Global Head of Strategic Communications Planning at Reebok, he leads the communications and media teams and is accountable for delivering strategies that ensure Reebok is positioned as the fitness brand. Prior to this, he served as the Head of US Marketing. With a creative and forward-thinking vision, Oksman is devoted to helping people become their best selves through the journey of fitness.

Prior to Reebok, he held the role of Head of Marketing at Life Is Good, a Boston-based lifestyle apparel brand whose mission is to spread the power of optimism and help kids in need. While under his leadership, Life Is Good developed significant community and consumer growth and was awarded Boston Business Journal’s Best Brand of 2013 and an MITX award for the Life Is Good Festival. He was honored to be named a 2011 Social Media Star, as well as being recognized as one of SGB’s “40 under 40” in 2012.