Siddharth Taparia

SVP, Head of Marketing Transformation


Siddharth Taparia is SVP, Head of Marketing Transformation at SAP. In his current role, he is responsible for linking SAP’s strategy-to-marketing execution, as well as overseeing M&A integration for marketing. Over the past four years, he has been on the front lines of establishing 20/20 vision for SAP marketing and reimagining the marketing operating model. He has played a critical role in helping redefine SAP’s unified brand strategy, organizational model and holistic marketing execution.
In the past, he has held several key marketing leadership roles across SAP’s businesses, including business networks, business analytics, supply chain and manufacturing. He has been involved in leading several acquisitions, including Concur, Fieldglass, Hybris, Ariba, Crossgate, Ticketweb and others.
Throughout his career in the technology industry, Taparia has also consulted numerous Fortune 500 companies in industries like high tech, energy, health care and retail in addressing strategic business challenges by leveraging business analytics, big data and cloud-based solutions.
Based in Dallas, Texas, Taparia holds a master’s degree in management and information systems from Texas A&M University–College Station and a bachelor’s degree in engineering from Rajiv Gandhi Technical University–India.