BIO

Antonio Filipe is the Global Menu Startegy Marketing Director for McDonald's. He is a skilled marketer, brand champion, change agent and creative communicator in cross-cultural B2B and B2C market environments. With McDonald’s for a total of 7 years, Antonio has also been the Strategic Business Director for Fullsix Group, Siemens Marketing and Communications Director and Swatch Marketing Director in Portugal. He started his career at Procter & Gamble, where he assumed several brand roles in pharmacy, health and beauty care products in Portugal, Venezuela and Spain. Antonio is also an invited professor at WHMU. He completed a Brand Mastery course at Kellogg’s and a joint executive management degree by Duke/Babson.