Vance Williams LaVelle

Global CMO


At SIRIUS Satellite Radio, Vance led customer marketing, sales, and service driving subscriber and revenue growth. Concurrent with Vance's leadership of SIRIUS subscriber based businesses, SIRIUS achieved record-breaking subscriber growth, best performance in industry customer retention and positive free cash flow. Before joining the executive team at SIRIUS, Vance was CEO of Time Circle, a strategic marketing consultancy that assists Fortune 100 companies in building sustainable growth and brand innovation strategies through customer experience redesign. Her prior roles include Chief Marketing Officer of PNC Financial Services Group and SVP of Marketing at Chase and various executive roles at AT&T. Throughout her career, Vance has launched and grown over 100 successful brands garnering numerous awards including the silver Anvil at PR Week, American Advertising Federation's Addy and Pepper & Rogers 1:1 Marketing Innovator. Her work has been profiled in numerous articles and on-air features including Business Week, The New York Times, The Washington Post, The Wall Street Journal, USA Today, Working Mother Magazine, Banking Strategies, American Banker, CNBC, CNN, Sesame Street and others. Vance earned an MBA from Vanderbilt University and a bachelor's degree from the University of Alabama. She lives in New York with her husband, Bob.