Strategic Advisor, Chief Marketing Officer
ICE Group, LLC
As EVP and Chief Marketing Officer, Clay Stobaugh leads Wiley’s global marketing and communications efforts. He drives the company's corporate positioning, branding, public relations, marketing strategies, social media, digital analytics, and global demand generation efforts to support field-marketing initiatives. Focused on developing direct to customer relationships, he is helping to lead Wiley’s transformation from a traditional book publisher to a global provider of digital content and content enabled solutions. Reporting to the CEO and serving on the Executive Leadership Team, he also leads the company’s CRM efforts and strategic processes for identifying new revenue opportunities. Prior to joining Wiley, for ten years, Stobaugh led emerging technology companies in the legal, financial, and healthcare industries to successful financial exits and generated over $200 million in shareholder payouts. Previously, he served in senior management roles for Reuters and Nestle Switzerland where he successfully launched the Nespresso division in the USA. He earned his bachelor’s degree, with honors, in International Relations and French from Tulane University and his MBA from Harvard Business School.