Marketing & Communications Director, Asia Pacific & Japan
HP Enterprise Services
Kimberly Nelson is Marketing and Communications Director, Asia Pacific and Japan for HP Enterprise Services. In this role, Nelson is responsible for supporting the business through the development and implementation of strategic programs which promotes the company’s growth in the region. Her responsibilities include developing media relations strategies and localizing brand implementation in a diverse regional market, devising and implementing a messaging framework for internal and external communications, and collaborating on the development of thought leadership pieces for Corporate, Industry and Portfolio Solution offerings. She manages HP Enterprise Services' regional Asia Pacific and Japan Marketing and Communications team and works with the wider HP group in elevating the company’s services profile in the region. Nelson has extensive experience in advertising, marketing and communications in Asia Pacific with agencies such as Dentsu Young & Rubicam, Philips Electronics and J. Walter Thompson, where she was responsible for producing and executing global brand, media and promotional strategies for clients in the information technology, telecommunications as well as travel and leisure industries. These clients included IBM, Digital Computer, AT&T, Lucent, United Airlines, Lufthansa, Four Seasons Hotel Far East, and Raffles Hotels International.