BIO

Eva Sparr is Vice President Strategic & Tactical Marketing at Ericsson globally. In her role Ms. Sparr is globally responsible for marketing, content and demand generation strategies; as well as the Ericsson Networked Society Lab focused on bringing unique insights into the emerging opportunities in society enabled by Information and Communication Technologies (ICT). Prior to her current position she led Ericsson’s global Networks marketing organization spanning from business intelligence, customer business development, product marketing to external and internal communication. Ms. Sparr has more than 20 years of experience from high tech marketing, public relations and strategic communications and journalism. Since she joined Ericsson in 2000 she has held various leading marketing and communications positions in Sweden as well as in North America. Among others, she established Ericsson's global analyst relations function. Ms. Sparr holds a degree in Economics from the University of Stockholm, as well as Executive Education at London Business School, Kellogg School of Management and Columbia Business School. She is married with three children.