New Report Outlines How Marketing Organizations Must Improve the Influence and Conversion Rate of Content in 2020
With major trade shows, industry gatherings and customer events cancelled around the world, digital marketing content must play an even bigger role in demand generation. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative, according to new strategic report from the CMO Council.
Digital marketing will need to pick up the slack, according to Donovan Neale-May, executive director of CMO Council and author of the new strategic brief, “Making Content Marketing Convert.”
Download the report at https://cmocouncil.org/thought-leadership/reports/making-content-marketing-convert
“Marketers must act quickly and decisively to increase the impact, scope, reach and return of their content marketing investments in 2020,” Neale-May said. “Our research also shows there is a critical need for marketing organizations to bring more discipline and strategic thinking to content specification, delivery and analytics.”
Developed in partnership with NetLine, a leader in targeted B2B content syndication and sales funnel acceleration, the report provides valuable insights into the problems marketing organizations face in elevating the business impact of content development, distribution and lead conversion. It also provides a concise set best practices, along with a self-assessment check list for lead performance improvement.
Among CMO Council research insights that underscore the problems and shortcomings in current content marketing initiatives:
The report offers commentary and advice on the top 10 essentials for effective authority leadership-driven content marketing:
It also offers a set of best practices for lead lifecycle management. These practices cover:
About the CMO Council
The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 16,000-plus members control approximately $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 65,000 global executives in more than 110 countries covering multiple industries, segments and markets. For more information, visit https://www.cmocouncil.org.
About NetLine Corporation:
NetLine Corporation empowers B2B Marketers with the reach, technology, and expertise required to drive scalable lead generation results and accelerate the sales funnel. Operating the largest B2B content syndication lead generation network, NetLine reaches 125 million unique visitors and processes more than 700 thousand leads monthly across 300 industry sectors. NetLine's AudienceTarget™ technology drives prospect discovery, quality customer lead acquisition, and buyer engagement from real prospect intent as professionals consume content directly across the network. Superior quality, on demand access, and advanced campaign reports enable all clients to achieve lead generation success. Founded in 1994, NetLine is privately held and headquartered in Los Gatos, California. Successful B2B Marketers Start with NetLine, visit www.netline.com.