THE ADVENT OF THE “ROBO-CMO”— PART PERSON, PART AUTOMATON

SAN JOSE, Calif. (February 27, 2014)— The “Advent of the Robo CMO” headlines the latest edition of the Chief Marketing Officer (CMO) Council’s quarterly digital magazine, PeerSphere. The lead article underscores a number of factors that characterize the CMO of the future—one who is skilled in all aspects of the business while also contributing to a more automated, adaptive and intelligent marketing organization.


Drawing on the results of numerous CMO-centric studies, the lead story advocates that CMOs have become more adept at using data analytics, building key relationships across the C-suite, and growing their knowledge and use of marketing technologies to keep pace with business.


The feature story also notes that other trends are creating a positive future for the CMO role, such as heightened data capabilities, increased budgets, real-time decision making, as well as the emergence of new talent that can build credibility and validate the increasing importance of the CMO role in the organization.


“Technologies have inundated the world of marketing, and CMOs are rising to the occasion, seemingly becoming part human, part automaton—growing their capabilities in marketing automation and data analytics to drive business value like never before,” notes Donovan Neale-May, Executive Director of the CMO Council. “These capabilities are leading to real-time decision making and are bringing new efficiencies and effectiveness to the role. It is also differentiating the CMO as the ultimate value-driver in the business.”


The latest issue of PeerSphere is available today and also features insights from global marketing executives at companies such as SAP, Southwest Airlines, Unilever, Pearls.com, SB Projects and more. Among the topics covered are:



  • The heart behind the brand refresh at Southwest Airlines

  • The importance of an omni-channel approach to the customer shopping experience

  • A Q&A with Vicente de Lima Neto about the World Cup’s impact in Brazil

  • How technology is transforming the jewelry industry

  • Preview of the CMO Council’s upcoming CMO Summits in Singapore, London and San Francisco


PeerSphere is available on a complimentary basis to CMO Council members courtesy of our sponsor, Thomson Reuters. For more information or to view the issue online, visit https://www.cmocouncil.org/peer-sphere.


 


About the CMO Council


The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 8,000-plus members control approximately $400 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 35,000 global executives in more than 110 countries covering multiple industries, segments and markets.  Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, India and Africa. The council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Mobile Relationship Marketing (MRM) Strategies, LoyaltyLeaders.org, CMOCIOAlign.org, Marketing Supply Chain Institute, Customer Experience Board, Digital Marketing Performance Institute, GeoBranding Center and the Forum to Advance the Mobile Experience (FAME). More information on the CMO Council is available at www.cmocouncil.org.