A new study from the CMO Council reveals that while most brands identify enhancing the product ownership experience as a key differentiator, there’s a significant gap in their efforts to take advantage of post-purchase revenue, profit and relationship-building opportunities.
Oct 11, 2017 - Retail TouchPoints
By: Eileen Yu
According to a CMO Council study, 72% of brand advertisers engaged in programmatic buying were concerned about brand integrity and control in digital display ad placement.
Oct 11, 2017 - Exchange Wire
By: Petr Michl
A recent CMO Council report brings insights into ad fraud and reveals that it is a major problem on a global scale.
Oct 11, 2017 - Focus
By: Udo Panenka
Digital media have provided brands with addictive ways to give consumers the information and experiences they crave.
Oct 11, 2017 - Consumer Goods Technology
By: Venus Hew
A study by the CMO Council found two-thirds (67%) of brand marketers said media-buying firms should bear the primary responsibility for ensuring that brand reputation is not compromised by controversial, irrelevant or damaging ad placements.
Oct 10, 2017 - Marketing Interactive
By: Laurie Sullivan
Research from the Chief Marketing Officer (CMO) Council identifies consumer sentiment and the discrepancies in how manufacturers and retailers view and approach aftermarket consumer products, from revenue and profit to relationships with other companies and consumers.
Oct 10, 2017 - Media Post
Research among consumer, marketer and retailer audiences by the Chief Marketing Officer (CMO) Council notes discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector.
Oct 10, 2017 - Business Insider
CMO Council research reveals disparities in revenue and customer relationship-building opportunities as manufacturers and retailers struggle to drive profitable post-purchase experiences.
Oct 10, 2017 - It Business Net
The CMO Council has released new research on the impact of programmatic media buying and automated digital ad placement on brand reputation, consumer perception, and customer trust.
Oct 6, 2017 - Agility PR
Two-thirds of marketers worldwide say it is media buying firms that should be responsible for sound ad placement, according to a survey by the CMO Council.
Oct 6, 2017 - SmartBrief
By: Seb Joseph
Nearly eight in 10 (78 percent) of marketers believe fallout from the brand-safety crisis has damaged their brands, according to a recent study by the CMO Council.
Oct 6, 2017 - DigiDay
According to a study by the CMO Council two-thirds of brand marketers worldwide place onus on media buying firms to ensure proper ad placement.
Oct 5, 2017 - eMarketer
By: Tyrone Stewart
According to a study by the CMO Council, 67 per cent of brand marketers hold media buying firms accountable for ensuring proper ad placement.
Oct 5, 2017 - Mobile Marketer
According to a recent study, CMO’s are focused on making sure that their brands are safe when it comes to ad placement. For instance, if your brand represents something positive, and it is placed next to any type of offensive content, it will look conflicting and alienate the desired audience.
Oct 4, 2017 - The Millenim Alliance
A CMO Council study found that one-third of consumers rethink purchasing from brands when they see them advertised next to objectionable content.
Oct 4, 2017 - Ad-News
By: Katie Perry
A recent study from the CMO Council found that more than 70 percent of CMOs are “feeling pressure” from brand safety issues and 37 percent have pulled content due to brand safety issues.
Oct 3, 2017 - Social Media Week
By: Jessica Davies
A report by the CMO Council reveals that 72 percent of CMOs are facing pressure from their own bosses to figure out the trust issue between brands, agencies, publishers and customers, and gain tighter ad controls
Oct 2, 2017 - DigiDay
By: Andrew Eitelbach
A report by the Chief Marketing Officer (CMO) Council analyzes the impact of digital advertising experiences on consumer perceptions.
Oct 2, 2017 - ANA
By: Thomas Hobbs
According to the CMO Council 78% marketers surveyed said the Google brand safety scandal had hurt their brand’s reputation with 50% believing it had impacted brand affinity.
Sep 29, 2017 - Marketing Week
The Chief Marketing Officer (CMO) Council released detailed findings of extensive research undertaken this year on the impact of programmatic media buying and automated digital advertising placement on brand reputation, consumer perception and customer trust.
Sep 29, 2017 - Martech Series