News Coverage

Unilever takes a stand on fake news when it threatens to pull advertising spend from digital media giants like Facebook and Google for failure to curate content. 

In the wake of a speech given at the Interactive Advertising Bureau, Keith Weed of Unilever has effectively put a spotlight on recent shortcomings of the digital media industry. 

All eyes are on Facebook and Google after Unilever has used its multi-billion-dollar advertising budget as leverage to take a stand against digital media platforms that are found to be unethical. 

Unilever is clear to its partners in the digital marketing space: stop the flow of toxic content, or we stop using your platforms for advertisement. Facebook and Google state they actively addressing the issue, but still seem to grapple with the responsibility of addressing user-generated content deemed toxic. 

Unilever reinforces the mandate for digital media platforms to carefully monitor unethical content that may appear on their sites with a threat to pull advertising. 

Despite the fact that Google and Facebook lead the digital advertising industry in terms of revenue, they seem to be falling short on their committment to prevent the appearnce of fake news and questionable content along side critical ad space. Unilever threatsto pull ads in the interest of brand protection. 

After delivering a speech on the failure of the digital media industry to remain transparent, Keith Weed of Unilever has annouced that the brand prioritize investing in adspace on "responsibile platforms".

De totdos los irritantes en cuando a los anuncios, lo que más les molesta a los audiencias, según un estudio presentado por el CMO Council, es publicidad engañosa. En cuanto, a los formatos de avisos digitals, el más odiado es el pop up intusivo. 

Unilever joins the ranks of other multi-national brands that have taken a stand against poor management of news and content shared on digital media platforms. By speaking on this issue, Unilever shows its commitment to alignment between its buisness iniatives and media spend. 

The digital media industry goes head-to-head with Unilever's Keith Weed as news breaks that Unilever will pull ad spend should there be a failure to reduce the amount of toxic content that is curated to users. 

Unilever calls on online platforms to improve transparency within the digital marketing supply chain. There is a clear need for advertising giants like Facebook and Google to do a better job of reducing the presence of toxic content in the interest of brand protection for its advertisers. 

Digital media platforms have been remiss in their duties to prevent toxic content from appearing alongside paid advertising from brand giants like Unilever. Unilever hopes to create more awareness on the importance of brand protection with a threat to take it's money elsewhere. 

Unilever draws a line in the sand with a threat to pull advertising from digital media platforms that fail to make positive contributions to society. The hope is that as industry leaders, Facebook and Google will start paying closer attention to toxic content that has a potentially negative impact on advertisers. 

Brand giants, Unilever and P&G, stand up to digital media platforms that fail to recognize how toxic content can negatively impact advertisers. 

As digital advertising becomes more and more common, CMOs and media exeuctives are more concerned than ever with brand saftey. Research and insight teams will play a critical role in outlining the saftey strategies that ensure brands avoid poor ad placements. 

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