Program Details

The Content ROI Center

Keeping a Closer Eye on Content ROI

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Overview

B2B marketing organizations are now spending more than 25 percent of their budgets on the development, delivery and promotion of content to drive business leads, influence customer markets and grow brand presence and authority. Sales and channel organizations want more effective content marketing programs to prime new business pipelines and upsell and cross-sell customers.  Marketers are striving to become facile and efficient publishers so they can build viral awareness, create more meaningful customer engagement, and underscore their value propositions and marketing claims.

Yet despite increased spending, most companies are still in the early stages of building the necessary strategies, processes, competencies, and best practices for effective content marketing. Too many organizations are still engaged in random acts of content development, without having implemented cohesive and effective strategies, customer-centric themes and platforms, efficient publishing and delivery capabilities, or the necessary content performance tracking systems. 

The CMO Council’s Content ROI Center is a strategic interest community dedicated to the evolving discipline of content marketing. The center provides reports, whitepapers and case studies on content marketing best practices, trends and challenges.

  • Effective strategies for ensuring relevance and engagement
  • The power and potential of peer-driven affinity networks
  • Tools and approaches for performance and ROI measurement
  • Content channel development and tracking
  • Social and SEO optimization
  • Talent, resource, and organizational requirements
  • Syndication, proliferation, and consumption strategies

Research: Survey & Reports

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Curated Facts & Stats

The increasing prevalence of AI-generated information is likely to drive a significant change in how consumers seek out information. Traditional search engines like Google may see a decline in user traffic as consumers pivot more and more toward embracing AI tools such as ChatGPT to answer their questions. This shift signifies a growing trust in artificial intelligence to curate and deliver relevant content.

Source: WSI World

The Rise Of Intelligent Machines: In 2024, artificial intelligence (AI) is a part of everyday life and virtually no industry or aspect of our lives is untouched by it. In truth, no one knows where the AI revolution will take us as a society or as a species, but our actions in 2024 will be critical to setting us on a path that leads to a happy outcome.

Source: Bernard Marr/Forbes

There are multiple ways to make sure you’re creating the right content for your funnel and maintaining customer interest. It’s just about finding the method that works best for you and your customers.

Source: Semrush.com

Following the introduction of the Digital Services Act (DSA) by the European Union earlier this year, TikTok, which claims to have 134 million users across Europe, has now fallen in line with newly introduced transparency measures.

Source: Adweek

A data-led content marketing strategy will allow you to deliver content based on the unique needs of different audience groups.

Source

As the demand for content hits an all-time high, quality and helpful content is becoming a number one priority. This, combined with a meteoric rise in AI-generated content, represents a paradigm shift in how marketers approach content.

Source

30% of marketers are creating content that reflects their brand’s values, making it one of the most popular trends in marketing.

Source

The content marketing market is poised to grow by $584.02 billion during 2023-2027. Content creates data. According to the IDC, the Global DataSphere is expected to more than double in size from 2022 to 2026.

Source

The newly released report, 'The Struggle To Generate Demand From Buyers', sponsored by DemandJump, illustrates that marketers in 2023 need more confidence in using content marketing for true demand generation.

Source

90% of marketers using short-form videos will increase of maintain their investment in 2023, and 21% plan to leverage short-form videos for the first time this year.

Source
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