EVENT

CMO Council Event

2017-05-16 16:00:00 2017-05-16 17:00:00 America/New_York Customer Experience Summit Join us on May 16- 17th along with your marketing, commerce and sales peers for a dynamic executive summit. Orlando, FL CMO Council cmoteam@cmocouncil.org
MAY
16

Customer Experience Summit
At Sapphire Now 2017

May 16, 2017 - May 17, 2017
Orlando, FL
Hilton Orlando

RSVP
BACK TO EVENTS

OVERVIEW

The customer journey has no boundaries. It flows between channels, devices and departments. How is your organization dealing with providing a seamless customer experience across your entire company? Are your sales and marketing teams forging strong, collaborative alliances that enable them to work with the customer in harmony, or are old tensions derailing the best-laid strategies? Do your marketing and commerce teams have the same vision of what the customer experience is?

Join the CMO Council, SAP Hybris and Selling Power for a dynamic executive summit focused on the advancement and optimization of the customer experience. We will be gathering senior executives across sales, commerce and marketing to discuss where and how leading brands are shifting strategies, cultures and infrastructures to better meet the needs of a connected, discerning and increasingly demanding customer.

This is an exclusive, by invitation only event for marketing, commerce and sales decision makers. The gathering will include executive leaders with titles of Vice President and above who are grappling with issues around customer engagement, experience, revenue acceleration and digital transformation. If you are interested in joining this gathering, please contact us as space is filling quickly.

If you are interested in attending or would like more information, please reach out to Twinee Villanueva at: tvillanueva@cmocouncil.org

WHY ATTEND

FEATURED SPEAKERS

Liz Miller

Senior Vice President of Marketing, CMO Council

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Liz Miller

Senior Vice President of Marketing, CMO Council

Liz Miller is the SVP of Marketing for the CMO Council, a position she has held for over 11 years. She is responsible for the daily marketing, operations and ongoing business growth of the Council. Additionally, she oversees the Creative, Web and Interactive Departments across the enterprise; and leads all research, content marketing and demand generation strategies and initiatives. She leads a number of functional teams across Public Relations, content, digital, demand generation, and community/client engagement, as well as events and business/partner development. In her role as the chief analyst, she oversees all marketing research, analytics, thought leadership and executive engagement initiatives. In her time at the CMO Council, membership has grown from 1500 members to 12,500 members across the globe. Her marketing mandate from day one has been focused on driving growth through building relationships.

Jamie Anderson

Chief Marketing Officer, SAP Hybris

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Jamie Anderson

Chief Marketing Officer, SAP Hybris

Jamie Anderson is the SVP and CMO of SAP Hybris. Armed with over 13 years of combined experience in various customer-focused roles within SAP, he has built his marketing and business development career through passionately looking for new and innovative ways to connect with customers in a way that can drive meaningful value for all parties. A seasoned technology professional, he believes in clear collaboration between sales and marketing disciplines to sharpen marketing messaging, support sustainable pipeline generation, and to drive excellence in sales execution. In his current role, he is responsible for leading solution marketing, industry marketing, demand generation, field/regional marketing, partner marketing, press, analyst, and influencer relations across the SAP Hybris solutions portfolio.

Maggie Chan Jones

Chief Marketing Officer, SAP

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Maggie Chan Jones

Chief Marketing Officer, SAP

As the Chief Marketing Officer of SAP, Maggie Chan Jones is responsible for leading SAP’s global advertising and brand experience, customer audience marketing, and field and partner marketing functions across all markets. Her mission is to bring to life SAP’s vision to help the world run better, improve people’s lives through storytelling and accelerate company growth.

Prior to joining SAP, she served as the inaugural Regional CMO of North America at Level 3 Communications, where she led the transformation of the marketing function by sharpening the focus on more profitable customer segments, creating customer-focused marketing programs and instilling a culture to measure returns on marketing investments. Before joining Level 3, she spent more than seven years at Microsoft Corporation, where she was the Marketing Director of U.S. Cloud Services and Office 365. Prior to her role at Microsoft, she held leadership and marketing positions at Sun Microsystems and ADIC.

Jones has been named a Top Woman in Brand Marketing as well as one of the Top Ten CMOs on Twitter. She has been frequently recognized as an industry leader, most recently for creativity and storytelling in the 2016 CMO Club Awards. This past year, she was also appointed to the Board of Directors for the Association of National Advertisers. As a leader, she is passionate about supporting women in technology and developing the next generation of leaders.

She received her undergraduate degree in business management from Binghamton University and holds an executive master's of business administration (EMBA) degree from Cornell University.

Shalini Mitha

Global Head of Solution Marketing, SAP Hybris

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Shalini Mitha

Global Head of Solution Marketing, SAP Hybris

Shalini Mitha is Head of Global Solution Marketing at SAP Hybris and is focused on sales transformation. As a senior marketing leader, she leads an experienced team of marketing experts that help customers embrace their digital transformation while delivering exceptional customer experiences. She is also passionate about helping sales organizations connect with their customers to build and foster lasting relationships. A seasoned enterprise marketing professional with more than 15 years of experience at large companies like IBM, Apple, Adobe and SAP, she is a marketer because she loves to create, experiment and tell stories.

Gerhard Gschwandtner

CEO, Selling Power

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Gerhard Gschwandtner

CEO, Selling Power

Gerhard Gschwandtner is the CEO of Selling Power, the world's leading sales management magazine. His professional reputation as a sales guru was established through the training of over 10,000 salespeople in Europe and the U.S. His sales intelligence platform is visited by over 300,000 sales leaders every month, and he runs four Sales 2.0 conferences each year that attract over 1,200 sales and marketing leaders. His conferences and training are based on sharing ideas through unscripted conversations and continuous exploration of one core theme: improving people, enhancing processes and implementing advanced technology solutions to achieve operational efficiency and greater customer satisfaction. He is also the author of 16 books on Selling, Sales Management and Sales Psychology and 2 books on photography.

Chris Kneeland

CEO, Cult Collective

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Chris Kneeland

CEO, Cult Collective

Chris Kneeland is the Co-Founder and CEO of Cult Collective, one of North America's premier marketing services firms devoted to helping brands achieve irrational customer loyalty and enjoy cult-like status. He is on a crusade to rid marketing leaders of archaic beliefs and practices that date back decades. His mission is to help brand leaders break bad habits, stop spending money on mass media and markdowns, and start spending money on making products, programs and people more remarkable. He leads the charge to make businesses more remarkable, purposeful, human, involved, inspirational and pervasive.

Theresa Worrell

Sr. Marketing Analytics and CRM Operations Manager, Insight

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Theresa Worrell

Sr. Marketing Analytics and CRM Operations Manager, Insight

Theresa Worrell leads the Marketing Analytics and CRM teams at Insight and has more than 20 years of experience in data analysis, customer engagement and business process management. Prior to Insight, she spent her time in various roles for large corporations and startups. She led teams to set up the right tools, processes and technologies to drive a successful business model. Her extensive training and experience with one of Silicon Valley’s largest semiconductor companies fueled her passion to help turn chaos into order and showcase the great things that the teams she works with are doing. She has taken all of her experience and rolled it into the perfect package to develop a formidable predictive marketing program at Insight that works closely with the CRM team to provide insights to sales, marketing and the PM organization to drive revenue and results. She is a data-driven marketer that uses the best-in-class resources and tools to drive revenue and win.

David Titone

Vice President, Sales, Nordson

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David Titone

Vice President, Sales, Nordson

David Titone is the VP of Sales at Nordson Corporation, an American multinational corporation that designs and manufactures dispensing equipment for consumer and industrial adhesives, sealants and coatings. Armed with over 27 years at the company, his expertise derived from early days as a technical field engineer. He has taken that experience to truly understand customer needs, which has helped him grow as a sales leader who understands optimal solutions that will work on the ground. In his current role, he focuses on both sales and service to ensure his customers receive the best experience possible.

Neal Zamore

SVP, Global Digital Customer Experience, Avis Budget Group

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Neal Zamore

SVP, Global Digital Customer Experience, Avis Budget Group

Neal Zamore serves as the SVP of Global Digital Customer Experience at Avis, bringing 30 years of experience across e-commerce, interactive web experience, and digital solutions to his current role. With over six years at Avis, he specializes in maximizing the profitability of their Sales and Marketing departments. A customer experience leader, he produces solutions that leverage online channels, segmentation, customer intelligence, and quantifiable metrics to increase effective reaches while minimizing expenses. He has a proven track record of identifying and addressing opportunities and threats to help businesses exceed their profitability targets.

John Tarnowski

SVP, Head of Customer Experience, ATB Financial

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John Tarnowski

SVP, Head of Customer Experience, ATB Financial

John Tarnowski is the SVP and Head of Customer Experience at ATB Financial. Armed with eight years in the financial services industry, and four years at ATB, his current role is focused on transforming banking and making it work for people. The teams he leads are accountable for defining and designing the customer experiences, roadmaps and strategic priorities for ATB’s digital and physical offerings. His success is gained from placing the customer at the center of everything he and his teams do, as they continue to transform their customers' interactions with ATB. He has a proven track record of leading transformations, executing complex strategic programs, disrupting conventional thinking and influencing senior leadership's strategic direction.

David McKenney

Vice President, Sales, Bentley Systems

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David McKenney

Vice President, Sales, Bentley Systems

David McKenney serves as the VP of Sales for the Americas at Bentley Systems. With over 20 years of business experience, he has held executive positions in both sales and professional services. Serving at Bentley Systems for over 10 years, he is a leader in the technology sales arena. He is a frequent conference speaker on corporate transformation and business analytics, and is an active member of the Technology Services Industry Association. Dave’s academic background includes executive education at the Harvard Business School, and a master’s degree in engineering. His technical acumen combined with business knowledge has led to his success.

Jim Ferolo

Vice President, Digital & Marketing Technologies, Maui Jim

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Jim Ferolo

Vice President, Digital & Marketing Technologies, Maui Jim

Jim Ferolo is the VP of Digital and Marketing Technologies at Maui Jim Sunglasses, where he is responsible for the global digital strategy and execution for the company. His experience encompasses B2B and B2C eCommerce strategy and implementation, retail IoT, mobile, high profile promotions and online research methodologies. He has worked in the commercial sector for over 20 years developing digital strategy and enterprise applications for with a variety of well known global brands across key industry sectors. Formerly a full professor and Chair of the Interactive Media Department at Bradley University, and a visiting professor at Northwestern University, Jim holds a B.S. in Marketing and M.F.A. in Interactive and Narrative Design from Northwestern.

Adam Howatson

Chief Marketing Officer, OpenText

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Adam Howatson

Chief Marketing Officer, OpenText

Adam Howatson is the CMO for OpenText, a Canadian leader in developing and selling enterprise information management software. Having started his career at OpenText over 16 years ago, he has held a variety of positions including VP of Engineering, Head of Technical Marketing, and VP of Products. Given both his technical acumen and his keen understanding of marketing program management, he is a leader in the field of enterprise software solutions.

Simon McLain

Principal, Deloitte Consulting LLP

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Simon McLain

Principal, Deloitte Consulting LLP

Simon McLain is a Strategy Principal at Monitor Deloitte and global leader of Deloitte’s Customer and Marketing Strategy practice. He brings over 16 years of management consulting experience helping the world’s leading companies address their most complex and critical business challenges around top line growth. Simon’s primary focus areas include defining the executive growth agenda, identifying new market opportunities (both domestic and global), enhancing customer and marketing strategies, and capturing value through improved pricing strategy and execution. Simon has authored a range of articles on growth and marketing strategy and is a frequent speaker at top business schools including the University of Pennsylvania (Wharton), Cornell University (Johnson), University of Texas (McCombs), and Carnegie Mellon University (Tepper).

Glen Hartman

Senior Managing Director, Digital Transformation, Accenture Interactive

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Glen Hartman

Senior Managing Director, Digital Transformation, Accenture Interactive

Glen Hartman runs the North American business for Accenture Interactive, which was named the largest and fastest-growing digital agency by Ad Age in 2016. He started Accenture Interactive in 2001 as an incubator within Accenture; it was the first big consulting firm to form an interactive arm. He has helped it grow into a $3 billion business that is one of Accenture’s fastest-growing units.

As head of North America, Hartman is responsible for driving the strategic vision and growth of Accenture Interactive and its capabilities in digital marketing, design, content and commerce. A recognized expert on digital marketing and technology, he was named a top 10 influencer in digital marketing by Forbes and is author of the book, Digital Optimization. His market perspectives on digital transformation and customer experience have been featured in The Wall Street Journal and Harvard Business Review, and he is a regular columnist for Econsultancy.

Rob Miller

Vice President of Commerce Strategy, SapientRazorfish

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Rob Miller

Vice President of Commerce Strategy, SapientRazorfish

Rob Miller has spent the past 20 years as a technology evangelist, advancing B2B and B2C companies through the evolution of commerce, customer relationship management, and digital transformation. As a consultant, Miller leverages his creative intuition of current and future trends to help companies find new and/or better ways of doing business. As part of Razorfish’s commerce practice, he works to help companies navigate omni-commerce through the entire ecosystem, including commerce, product information management, order management/fulfillment, and customer service. His deep understanding of commerce has helped brands like The Home Depot, Keurig, McKesson, Whirlpool and GSK expand their commerce models.

Primarily covering North America, Miller and his family reside in Ohio.

VENUE

The CX Summit will be held at the Hilton Orlando, located adjacent to the Orange County Convention Center. This convenient location gives attendees easy access to both CX Summit and SAPPHIRE NOW activities and events.

CX Summit attendees will be provided with lodging at the Hyatt Regency Grand Cyprus. Attendees will be able to take advantage of the convenient transportation routes set up for SAPPHIRE NOW to transit between the Orange County Convention Center and the Hyatt Regency Grand Cyprus. The property is a luxury resort with award winning restaurants, a Jack Nicklaus Signature designed gold course and the luxurious Marilyn Monroe spa right on site. While your days will be filled with customer experience dialogue, your nights will be spent in luxury in spacious, modern guest rooms.

PAST EVENTS

In 2016, the CMO Council and SAP hosted an inaugural “Elite Retreat”, gathering marketing and commerce executives at SAPPHIRE NOW to discuss emerging issues and trends around the connected customer experience. Nearly 80 senior executives gathered for a full day of debate, dialogue and networking. Speakers included thought leaders from brands like Under Armour, Facebook, Accenture Interactive, Deloitte, Publicis Sapient, Uber and Tumi. SAP’s own Global CMO, Maggie Chan Jones, and Global CIO, Thomas Sauerssig, shared their own roadmap to establishing a CMO-CIO alliance and how their relationship has impacted SAP’s customer experience.
See More About the 2016 Elite Retreat