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What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?

The need to shift actions to match CMO growth intentions is best demonstrated by how many CMOs see their roles specific to strategic planning and business development—two areas of focus that directly tie to business growth. When asked which specific area in business development and planning CMOs currently play a role, most respondents once again pointed to actions that merely shaped long-term vision and engagement but did little to directly drive immediate revenue gains.

Source: THE CMO SHIFT TO GAINING BUSINESS LIFT REPORT. CMO COUNCIL 2016

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