What Are The Critical Moments In Your Customer Journey?

According to respondents, the top three critical moments in a customer’s journey include evaluation of need (53 percent), brand consideration (44 percent), and search and discovery (41 percent)—all areas of acquisition that marketers have most often been involved in and in which marketing campaigns have proven most successful in the past. However, in an age when the connected, digitally driven customer has heightened expectations for relevant experiences across the totality of their journey, should CMOs also be looking across the entire journey?

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