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Context, Commerce + Customer: Best Practices to Exceed Expectations

Despite marketing’s unwavering desire to deliver the best possible experiences to customers—both online and off—gaps continue to plague even those with the best intentions. In a previous CMO Council report, 67 percent of senior marketers admitted that marketing techno...   Report Details

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The Purpose-Built Experience

Despite the understanding that the desire to create customer-centric experiences is driving marketing, marketers are still struggling to achieve true customer experience success. In fact, 73 percent of marketers surveyed by the CMO Council stated that customer centricity was critical to the succe...   Report Details

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Profitability Through Positive Productivity: Best Practices in Empowering the Front Line to…

According to a CMO Council study, “Closing the Gap: Understanding the Sales and Marketing Alignment Imperative,” some 46 percent of sales and marketing executives felt that in order to maximize sales across the organization, the level of action on opportunities needed to be…   Register for Webcast

Maximizing Content ROI in the Age of Global Customer Experience

According to a study from the Content Marketing Institute, 65 percent of B2B marketers in the manufacturing industry believe that producing engaging content is their top challenge specific to maximizing the impact and efficacy of their content marketing initiatives. In this same study, B2B…   Watch On-Demand ยป


BOOKS

BLOGS

First Globals Understanding, Managing, & Unleashing the Potential of Our Millennial Generation

Veteran pollster John Zogby teams up with leading Millennial Management Consultant Joan Snyder Kuhl to provide a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive, how they want to make their workplace and planet a better place, and how we begin to understand them and position them better to play out their destiny. First… More

On Purpose: Delivering a Branded Customer Experience People Love

With a constant stream of new communication channels emerging, the real challenge for… More

Retail Marketing Strategy: Delivering Shopper Delight
Retail operated comfortably for years using concepts governing physical retail… More
Social Media Risk and Governance: Managing Enterprise Risk

In a recent survey, 71 percent of executives polled said their company was concerned… More

Social Media Risk and Governance: Managing Enterprise Risk

In a recent survey, 71 percent of executives polled said their company was concerned… More

The Machine: A Radical Approach to the Design of the Sales Function
In The Machine, Justin Roff-Marsh shows readers how to follow the intrepid… More
The New Rules of Marketing and PR

This is the fifth edition of the pioneering guide to the future of marketing. The… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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