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Making Personalization Possible

Personalization at scale and in context continues to challenge even the most skilled and seasoned marketers. Somewhere between the rapid evolution of digital marketing engagements and the rush to aggregate and collect data, the path from data to intelligence has been obscured and makes a state of...   Report Details

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Predicting Routes to Revenue

Marketers looking to deliver exceptional customer experiences are increasingly turning to personalization as the key driver to maximize customer value. But this will require redefining data’s value and primary role, moving away from using data as a vehicle to calculate past performance metr...   Report Details

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Profitability Through Positive Productivity: Best Practices in Empowering the Front Line to…

According to a CMO Council study, “Closing the Gap: Understanding the Sales and Marketing Alignment Imperative,” some 46 percent of sales and marketing executives felt that in order to maximize sales across the organization, the level of action on opportunities needed to be…   Register for Webcast

Maximizing Content ROI in the Age of Global Customer Experience

According to a study from the Content Marketing Institute, 65 percent of B2B marketers in the manufacturing industry believe that producing engaging content is their top challenge specific to maximizing the impact and efficacy of their content marketing initiatives. In this same study, B2B…   Register for Webcast ยป


BOOKS

BLOGS

First Globals Understanding, Managing, & Unleashing the Potential of Our Millennial Generation

Veteran pollster John Zogby teams up with leading Millennial Management Consultant Joan Snyder Kuhl to provide a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive, how they want to make their workplace and planet a better place, and how we begin to understand them and position them better to play out their destiny. First… More

On Purpose: Delivering a Branded Customer Experience People Love

With a constant stream of new communication channels emerging, the real challenge for… More

Retail Marketing Strategy: Delivering Shopper Delight
Retail operated comfortably for years using concepts governing physical retail… More
Social Media Risk and Governance: Managing Enterprise Risk

In a recent survey, 71 percent of executives polled said their company was concerned… More

Social Media Risk and Governance: Managing Enterprise Risk

In a recent survey, 71 percent of executives polled said their company was concerned… More

The Machine: A Radical Approach to the Design of the Sales Function
In The Machine, Justin Roff-Marsh shows readers how to follow the intrepid… More
The New Rules of Marketing and PR

This is the fifth edition of the pioneering guide to the future of marketing. The… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
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408.677.5300 x5333
donovan@cmocouncil.org

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