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The CMO Council creates programs and services designed to add to the intellectual capital of the leading marketing thinkers that are members of the Council. To learn more about specific programs, select a program from the list to the left.

FEATURED CURRENT PROGRAMS

CURRENT SURVEYS

New: Slicing & Dicing to Optimize Pricing

New program, with HP Enterprise Services, which aims to reveal the value, impact and benefits of leveraging Actionable Customer… More »

Greater Gains From Digital Campaigns

Digital technologies and interactive platforms are opening new global channels of engagement at lightening fast speeds. But this channel… More »

The Variance In the Social Experience

The CMO Council, in partnership with Lithium Technologies, will undertake an eight-week authority leadership initiative to highlight the… More »

Delivering Positive Impressions During Market Depressions

As the global financial crisis and U.S. credit rating downgrade takes grip, banks of all sizes are challenged to leverage and activate… More »

Localize to Optimize Sales Effectiveness

Program will focus on driving best practices and thought leadership in optimizing the delivery of localized marketing support.

More Gain, Less Strain

A wide range of forces are testing traditional agency-client relationships, multiplying marketing procurement needs, complicating… More »

Engage at Every Stage

With approximately 5 billion users globally, the mobile phone represents one of the most pervasive channels of communications and … More »

Bringing Dexterity to Subscriber Complexity

Managing the Challenge of Change and Choice in Communications and Media Markets.

What's Critical in the Vertical

"What's Critical in the Vertical," addresses the top issues, challenges and strategic priorities influencing marketing decision making,… More »

CMO-CIO Alignment Imperative

Driving Revenue Through Customer Relevance Aligning the CMO and CIO to Achieve Agile Intelligent Marketing.

All Current Programs List » | Past Programs »

Take the Survey - Optimizing Marketing Partner Performance and Value in a Digital World

More Gain, Less Strain Survey
A wide range of forces and factors are testing traditional client-agency relationships, diversifying the partner mix, complicating the procurement process, reshaping compensation models, and introducing greater levels of accountability and compliance. Synchronizing and unifying distributed agency assets and global marketing resources across supply and demand chains have become essential to taking out cost, waste and redundancy. More

CMO Council Contact
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@cmocouncil.org