MARKET SENSE-ABILITY CENTER
Audit and Assess Organizational Sensitivity and Responsiveness to Customers, Competitors and Business Conditions
The increasing speed, complexity and turbulence of global business in
the 21st Century require organizations to cultivate a new cultural
mindset of Market Sense-Ability. Successful companies today have the
capacity to understand, predict and respond to changing customer
needs, new market directions and shifting competitive dynamics.
Companies who achieve this Market Sense-Ability can expect to
out-perform their peers.
The CMO Council's new Market Sense-Ability Center is dedicated to the
growth of sustainable competitive advantage through the development
of Market Sense-Ability. You can take the CMO Sense-Ability Audit to
rate your own company's level of Market Sense-Ability. You can also
read our new white paper on the Ever-Alert Enterprise and download
other relevant articles and content. |
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ARE YOU INTERESTED IN BENCHMARKING YOUR COMPANY'S MARKET CULTURE?
 The velocity and complexity of global business are challenging your company to move faster, work smarter and think further ahead than the competition. To be successful, you must develop a market-driven corporate culture that excels at understanding, predicting and responding to its customers, competitors and market dynamics.
The CMO Council and its partner, MarketCulture Strategies, are engaging in a unique opportunity to help leading marketing executives take a deep dive into understanding and evaluating the critical cultural factors that define market-driven, customer-centric enterprises. The Market Responsiveness Index (MRI) is a benchmarking instrument and service that will allow your company to measure, understand and improve critical success factors to achieve sustainable competitive advantage through enhanced Cultural Sense-Ability. If you're ready to become a change agent for greater customer- and market-centricity, register here to get more information about the Market Responsiveness Index and how it can help you achieve greater performance across your company.
REGISTER NOW 
MARKET RESPONSIVENESS INDEX REGISTRATION
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NEWS / PRESS RELEASES
January 5, 2010 - CMO Council Launches Market Sense-Ability Center to Help Global Businesses Develop Market-Minded Cultures. Teams with MarketCulture Strategies to Audit and Assess Organizational Sensitivity and Responsiveness to Customers, Competitors and Business Conditions. Read more»
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RELEVANT ARTICLES
RELEVANT READING
 Chief Culture Officer: How to Create a Living, Breathing Corporation.
By Grant McCracken
Contending that culture is an overlooked factor in successful businesses, anthropologist and Massachusetts Institute of Technology researcher Grant McCracken makes the case for the creation of a chief culture officer atop each company. Entertaining and provocative—in a chapter called "Philistines," he directs disdain at such figures as Harvard Business School professor Clayton Christensen and Scott Cook of Intuit—a ton of examples and case studies make this a thought-provoking read (Bloomberg Business Week:Best Innovation and Design Books of 2009).
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SPONSORED BY
MarketCulture Strategies works with corporations around the world to improve competitiveness through the adoption of market-centric values, practices and
skills. MarketCulture offers benchmarking, strategic planning, skills assessment, training and transformation services that result in more dynamic businesses and measurable improvements in sales growth, profitability and customer satisfaction. learn more » |
