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In a new study by Chief Marketing Officer Council’s GeoBranding Center and AIG Travel, titled “How Global Voices Shape Travel Choices: The Impact of Consumer Apprehension on Travel Intention,” which polled more than 2,000 travelers from across the globe during the month of October, travelers felt safest when vacationing on islands, or in Australia or New Zealand
The report also revealed, not surprisingly, that terrorism activity is the number-one reason tourists avoid certain destinations. One in four travelers has changed vacation plans in the past year due to global or local safety, security, or health concerns.
People still have that wanderlust desire, but the sense of anxiety is keeping them closer to home, and many are opting to travel domestically.
The fact is that travel anxiety has always existed, and now, with non-stop media coverage of every tragedy and disaster, it is quite high. If you look at the results of the CMO Council’s survey, the travel industry's best response seems to be to focus on giving people the tools that they need (namely, clear-eyed and truthful information) so that they can combat anxiety with facts and be able to plan their travels without being influenced by the internet's non-stop chatter.
A global survey released last month by the CMO Council’s GeoBranding Center and AIG Travel showed that more than half of travelers trust government alerts above all other sources when deciding on safe travel destinations. The survey also found that half of the potential travelers to Africa are avoiding the massive continent due to fears of personal safety, violence and diseases like Ebola. One in four travelers changed or cancelled their vacation plans in the past year over safety concerns.
A new study from the Chief Marketing Officer (CMO) Council's GeoBranding Center and AIG Travel reports one in four travelers has changed vacation plans in the past year due to global or local safety, security or health concerns, with terrorism activity topping the list of reasons tourists will avoid travel to certain destinations. Data for the report, entitled "How Global Voices Shape Travel Choices: The Impact of Consumer Apprehension on Travel Intention," was collected from more than 2,000 American, European and other global travelers worldwide during October 2015 via an online survey by the CMO Council and Travelzoo. 58 percent of the travelers surveyed were female, and the majority of respondents were over the age of 45. 55 percent were residents of the U.S. and Canada, 16 percent lived in the United Kingdom and 23 percent lived in Germany. Other respondents lived in countries throughout Europe and the Asia-Pacific region.
The CMO Council which represents chief marketing offers all around the globe, in conjunction with Adobe Systems have completed a major study across the Asia region. Titled ‘APAC Digital Marketing Performance Dashboard’, the study is the result of 23 one-on-one interviews across a number of industries as well 295 online responses from senior marketers.
Digital transformation in the region is reaching maturity levels in most countries, according to Adobe’s annual APAC Digital Marketing Performance Dashboard. However, businesses are facing the fresh challenge of integrating customer experience strategically across the organization under the guidance of a strong, visionary leader.
New research from Adobe and the CMO Council reveals marketers need to turn their attention to the next evolution of marketing, boosting focus to integrate content and creativity as the foundation of customer experience, the driver of how customers interact digitally and a critical point of alignment for organisations.
According to the fourth annual CMO Council and Adobe Digital Marketing Performance Dashboard report, the results illustrate how organisations are moving beyond digital as experimentation, to establishing organisationally embraced strategies and digital customer experiences. Australia particularly in the past three years has been testing, exploring and evaluating, progressively advancing to a position of increased maturity and operationalised commitment to digital progress, the report stated.
The study, which included surveys of more 800 marketing execs in countries including Australia, China and Singapore, revealed local companies are overtaking their regional neighbours when it comes to having dedicated digital positions within organisations, with half of all marketers rating their ability to measure the value and return of digital investment very highly.
Only one in five Australian marketers ranks their agency in the top tier of “extremely effective” on overall performance, according to a new study. The Digital Marketing APAC Performance Dashboard survey found, among the 114 senior Australian marketers polled, only 22 per cent felt their agency was extremely effecti
For the past two years, the annual content marketing surveys by the Content Marketing Institute and MarketingProfs have pointed to the importance of having and following a documented content marketing strategy. In both the 2014 and 2015 editions of the survey, a majority of B2B respondents whose company had a documented content strategy rated their content marketing efforts as highly effective (a 4 or 5 on a scale of 1 to 5), while only a small minority of respondents with a documented strategy rated their efforts as ineffective (a 1 or 2 on the five point scale).
In a white paper titled, “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry.
Unfortunately for a lot of companies, the CEO and board don't see the value, according to a new survey from the Chief Marketing Officer (CMO) Council and Geoscape, “Activating the New American Mainstream.” The survey found that half of the 150 North America-based senior marketing executives polled feel there actually is some level of support for multicultural engagement strategies from the senior levels of the organization, but it isn’t coming from not from the top.
Geoscape recently partnered with the CMO Council to poll 150 North America-based senior marketing executives, entitled “Activating the New American Mainstream,” shows that a lack of top-level support is translating into a de-prioritization of multicultural engagement programs.
Marketers aiming to increase their companies’ focus and spend on effective multicultural marketing are not going about it correctly.
When it comes to the impact of the Internet of Things on customer engagement, the marketers leading the charge see a totally different picture than those behind.
While digital interactions are allowing marketers to craft more personal and individualised experiences, the struggle to make various channels work together for a cohesive customer experience has become a real challenge.
Global marketers see the value of making their digital interactions with customers and stakeholders richer, more personal and predictive. But most are still struggling to make their mobile, social and web channels work together to provide a more enriching and engaging experience, according to new research from the CMO Council.
Marketers get it: businesses need to put customers first.
Most senior global marketers are struggling to make their mobile, social and web channels work together to provide an engaging experience for their customers, according to a new report.