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B2B enterprises are failing to provide adequate support to their front-line sales forces, finds the CMO Council in an audit of 230 senior senior marketing executives conducted in Q3. One of the biggest deficiencies pertains to real-time delivery of sales intelligence and breaking news, with fewer than 1 in 10 definitively agreeing that their current customer information system acquires and delivers real-time account-related news, social insights and customer-related developments to the sales organization.
A new study has revealed that real-time marketers might not be so good at the whole real-time thing, after all. In fact, the CMO Council study gives "Real-Time Delivery of Sales Intelligence and Breaking News" a big, fat "F" for a grade. And it's not even close to "D" range.
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council. The problems stem from the fact marketers aren’t properly utilizing their real-time customer information, or effectively automating the mining of big data
Marketers readily believe that Big Data is a key enabler of personalization. However, according to a recent report conducted by the CMO Council, personalization of interactions is only happening at the marketing campaign level with email, direct mail, the Web, and social media engagements. In fact, some 65 percent say frontline resources do not have access to social media intelligence to leverage in personalized outreach.
Marketers across multiple industry segments discuss how their brands have overcome obstacles and achieved multi-geographical success in the latest issue of PeerSphere.
According to a first-quarter survey from the CMO Council and SAS, 52% of marketers believe that data helped identify new business opportunities.
The study, conducted by research firm CMO Council, found that 70% of brand marketers plan to use more social media in their promotional efforts this year, while 69% cite mobile and 64% name video as areas that they plan to increase this year.
To meet marketers' growing need to deliver content to customers and prospects, The CMO Council, along with NetLine, last week launched the Content ROI Center, an online resource dedicated to helping marketing organizations improve the performance and return of their growing investments in content origination, multichannel formatting, targeting, and delivery across the entire customer lifecycle.
A study by the CMO Council on the topic of marketing and sales alignment, revealed 'an urgent need for marketing, sales, and channel management to align and embrace technologies, processes, and programs.
Bank of Ceylon was awarded Asia’s Best Brand award 2013 by the Chief Marketing Officer’s Council (CMO Council) based in Mumbai, India.
Jenks cited a recent CMO Council study on business-to-business marketing in which 28 percent of respondents said they share content with more than 100 colleagues.
The CMO Council has launched a Content ROI Center Web site, offering resources to help marketers improve the performance of their content-marketing initiatives.
To help marketers develop strategies and best practices for more effective content marketing, the Chief Marketing Officer Council has introduced an informational website, the Content ROI Center.
The new Content ROI Center features executive interviews, case studies, thought leadership, research, and conversations about the strategies, technologies, and practices that are helping marketers improve the effectiveness and efficiency of their digital content initiatives.
The Content ROI Center is a go-to source of thought leadership and services to help marketers more fully leverage the power of content to grow business opportunities and brand presence.
A report from the CMO Council gives hope: it found 80% of marketers and 88% of IT experts say working together is critical to ensure customer centricity. (There is it again – the need to be 100% buyer-focused).
The CMO Council recently published a white paper – Better Lead Yield in the Content Marketing Field – that contains both good news and bad news for B2B content marketers. The white paper is based on a survey of more than 400 B2B content consumers conducted by the CMO Council’s Content ROI Center and NetLine Corporation.
A recent report from the CMO Council, which examined the current state of B2B content marketing, found that a whopping 87 percent of B2B content seekers believe online content has either “a major or moderate impact on vendor preference and selection.”
In a Lithium-CMO Council social media survey conducted earlier this year, we found that 47 percent of social customers expect a response to an online service request within one hour.
A new report by the CMO Council entitled Better Lead Yield in the Content Marketing Field found that 87% of the respondents said that online content plays a major or moderate role in the influencing vendor selection. The content they trust and value most?