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July 2016

CMO Council Report: Learn What Your Customer Cares About

When you think about some of the world’s most admired brands--Coca-Cola, Nike, Red Bull, for example--they all share the ability to remain relevant, authentic, and unique in a rapidly evolving and culturally complex global market.

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How Brands Can Attract and Engage Fans

PepsiCo, Visa, J&J, PetSmart and Domain Experts Give Insights on How Culturally Connected Brands Stay Valued, Real and Relevant With Consumers

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How Brands Can Culturally Attract and Engage Fans: New Report Shows How Connected Brands Can Stay Valued

How do consumer brands stay relevant, authentic and differentiated in a rapidly evolving and culturally complex global market?

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Report Shows Consumers Value Culturally Connected Brands

New study from the CMO Council shows brands need more culturally relevant marketing tactics to boost customer engagement

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How Brands Culturally Attract and Engage Fans

How do consumer brands stay relevant, authentic and differentiated in a rapidly evolving and culturally complex global market? With 195 countries and 6,500 languages around the world, the challenge is daunting as brands seek new methods and motivators to connect and engage with audiences through social, mobile, experiential, digital advertising and eCommerce channels.

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Visa, Pepsi Discuss How To Attract Consumers

Marketing execs from companies including Visa, PepsiCo and Johnson & Johnson were tapped by the Chief Marketing Officer Council to explore how brands can culturally attract and engage fans.

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Experts Give Insight in New Report on the Cultural Connection to Brand Attraction

A new report from the Chief Marketing Officer (CMO) Council, Building Brands That Attract and Engage Fans, taps into expert opinion from PepsiCo, Visa, J&J, PetSmart, Cox Communications, Opus Bank and Overwaitea Food Group to learn more about how culturally connected brands stay valued, real and relevant with consumers.

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How Brands Can Culturally Attract And Engage Fans

How do consumer brands stay relevant, authentic and differentiated in a rapidly evolving and culturally complex global market?

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Report: Customers Want Faster, More Consistent Experiences

Marketers are concerned that they are still not delivering what customers when it comes to a seamless buying experience, according to new research from the Chief Marketing Officer (CMO) Council and SAP Hybris.

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Survey: Customers Want Fast Response Times, Consistent Experiences

As the customer experience takes on an even more prominent role in the buyer's path to purchase, a new study shows that customers want quick responses from brands when they have questions and a consistent experience across all channels.

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Tech Not Delivering on CX Promise

Marketers continue to struggle to achieve a coherent view of customers across all touchpoints and to deliver the seamless experience the latter have been led to expect, according to a new study.

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Salesforce's Upgraded Pardot Breaks Down Data Silos

Salesforce recently made Pardot Engagement Studio, an upgrade to its B2B marketing automation service, generally available to marketers.

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June 2016

Operational Data Gaps Compromise CEX: CMO Council Study Finds Data Ecosystems Create More Valued Contextual Experiences

While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most—a seamless, frictionless and individualized buying and problem-solving experience.

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Report: Organisational Silos and Culture Inhibiting Data-Driven Marketing

New report from CMO Council looks at the state of data utilisation by marketers in the name of customer experience as well as marketing technology investments and satisfaction

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What Does It Take to Get the Customer Experience Right?

Customer experience continues to be a hot topic, having recently been deemed marketers’ single “most exciting opportunity” of 2016 (as it was in 2015, and in 2014!).

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Plugging the Operational Data Gap

Even in this multi-channel world, customers place highest value a fast, human response whenever there's a problem.

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Multichannel Engagement Challenges Marketers, Study Finds

Although 67 percent of senior marketers consider marketing technologies to be very important to marketing’s overall effectiveness and performance, just 3 percent say that their technologies are aligning well with areas outside of marketing, according to a new study from SAP Hybris and the CMO Council.

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Plugging the Operational Data Gap

Even in this multi-channel world, customers place highest value a fast, human response whenever there's a problem.

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Fast Service Key to CX [On Any Channel]

Whether it's a phone call, a social query, or a desktop, mobile or in-store visit, most shoppers engage with brands across a multitude of channels - demanding enterprises keep up.

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Report: Creating a Valued Contextual Experience

While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualised buying and problem-solving experience.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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