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CMO COUNCIL™ NEWS |
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Aug 30, 2010 - Supply Chain Brain
CMO Council, Plant Oi' Team to Benchmark Power of Mobile Relationship Marketing
"Mobile marketing, while still in its early stages, represents a powerful and rapidly evolving medium of customer engagement," said Donovan Neale-May, executive director of the CMO Council. "The mobile phone is now the single most pervasive channel of communications and targeted market interaction in the world. Users are rapidly migrating to smarter devices and new mobile social applications that offer even greater opportunities for building and sustaining customer relationships. Our partnership with Planet Oi' offers the CMO Council and leading brands a tremendous opportunity to demonstrate and benchmark the power of mobile relationship marketing in both developed and emerging markets." read more» |
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Aug 27, 2010 - DMNews
CMO Council promotes mobile marketing with partner organizations
“It's an actionable medium, and once you get a message, you can immediately act on it by redeeming a coupon, forwarding a number or calling someone else,” says Donovan Neale-May, executive director of the CMO Council. He points to the potential of nascent technology like “smart barcodes” and augmented reality as evidence the field will continue to grow. “It's versatile, adaptable and triggers action,” he said. The CMO Council has also partnered with the Mobile Marketing Association, Clickatell (a bulk SMS platform), PlaceCast (which does location-based advertising through smartphones) and LoyaltyLeaders.org. With the initiative just kicking off, Neale-May emphasized that the organizations will continue to look for other partners to promote mobile marketing.“We're inviting all marketing solutions developers to reach out to us, particularly if they've got innovative ideas,” he says. read more» |
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Aug 23, 2010 - Business Intelligence – Middle East
CMO Council teams with Planet Oi' to benchmark Mobile Relationship Marketing
“Mobile marketing, while still in its early stages, represents a powerful and rapidly evolving medium of customer engagement,” said Donovan Neale-May, executive director of the CMO Council. “The mobile phone is now the single most pervasive channel of communications and targeted market interaction in the world. Users are rapidly migrating to smarter devices and new mobile social applications that offer even greater opportunities for building and sustaining customer relationships. Our partnership with Planet Oi’ offers the CMO Council and leading brands a tremendous opportunity to demonstrate and benchmark the power of Mobile Relationship Marketing in both developed and emerging markets.” read more» |
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Aug 17, 2010 - Inc.com
How to Start a Customer Rewards Program
A business that deals with customers on an infrequent basis, such as a repair service or landscaper, might not be able to pull in enough return visits to warrant offering a discount or other loyalty bonus, says Donovan Neale-May, executive director of the Chief Marketing Officer Council, a clearinghouse for ideas on relationship building and leadership among major marketing leaders, which is based in Palo Alto, California. But return traffic isn't the only purpose of a loyalty program. A tax attorney, for instance, can use a rewards program or loyalty discount to encourage customers to refer more clients, Neale-May says. "In some cases, referral may be more relevant than loyalty," he says. read more» |
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Aug 2, 2010 - KnowledgeOman.com
Nawras honoured for excellence in brand marketing at CMO Asia Awards
Tariq Al-Barwani, Nawras head of corporate affairs received the awards and congratulations from panel representatives including Bhaskar Chatterjee, Secretary to the Government of India, Department of Public Enterprises and Donovan Neale-May, Executive Director of the CMO Council—an organisation dedicated to high-level knowledge exchange and thought leadership in the field of marketing.
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Jul 26, 2010 - The Internationalist magazine
TRENDSETTER: Best New Global Product? CMO Council's Donovan Neale-May Answers
Donovan Neale-May, Executive Director of the CMO Council asks, “What has been the most successful, annoying, intrusive and beloved new product to hit the market in recent times?"
The South African native has an immediate answer,"My vote for New Product of the Year in 2010 already goes to one seriously disruptive and intrusive innovation . . . the viral, vocal and visceral vuvuzela". Not a trumpet or even a horn, the Zulu term describes an elongated plastic instrument that African (and now the world's) football fans blow to make a loud, persistent and invasive noise in stadiums, streets and sports bars.
There's been nothing flat about vuvuzela sales since the product's global debut at the 2010 FIFA World Cup, literally blowing away other merchandise offerings and creating a phenomenal and distinctive buzz worldwide!"
According to Neale-May, "Few really understand the latent appeal of this raucous instrument, which has been widely embraced by football fans of all persuasions, ethnicity, and levels of income and intellect. One wealthy Russian businessman willingly splurged more than $30,000 for a white gold and jewel-encrusted vuvuzela that was his blinged-out memento of this year's World Cup."
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Jul 13, 2010 - Al-Bawaba
CMO Council Expands Asia Presence With New Leadership Group in India, and Regional Event Hub in Singapore
The Chief Marketing Officer (CMO) Council with 5,000 members in over 100 countries today announced key executives from HP and MasterCard Worldwide will headline its Asia Pacific Advisory Board gathering at Singapore Management University on July 22. This will precede CMO Council participation in the CMO Asia Awards at Suntec, Singapore on July 23."Asia is brimming with exciting market developments, corporate growth stories and business innovations," noted Donovan Neale-May, executive director of the CMO Council. "We?re seeing a new flock of global brand contenders coming out of Asia and marketing effectiveness in this region will be key to global competitiveness among foreign multi-nationals," he added. read more» |
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Jun 24, 2010 - Bloomberg Business Week
World Cup: Guerillas on the Pitch
One organization that has closely followed the work of ambush marketers is the CMO [Chief Marketing Officer] Council in Palo Alto, Calif. The company's "Doing Away with Foul Play in Sports Marketing" global thought leadership initiative leading up to the 2010 World Cup is aimed at helping sensitize and alert brand sponsors and sports franchises to trademark trespassing, property rights violations, and online scams, frauds, and infringements. Also tied directly into the World Cup, the Council's "Get Wildly Creative About South Africa" people-inspired nation brand advertising contest sought to develop fresh ideas and dynamic creative content that shed a positive light on South Africa. Italian filmmaker "Booris" was awarded the Grand Prize in the contest powered by Zooppa, a global social media network of 60,000 creative enthusiasts, for his video One and Eleven. More than 400 contestants submitted creative work in three categories, including video, print advertising, and online banner display. "Capturing the essence of a brand in an intensely captivating and engaging campaign is one of the most challenging tasks facing marketers promoting nation brands," says Donovan Neale-May, executive director of the CMO Council. "It was truly amazing to see the variety of content, difference in view, yet singularity of idea that the brand of South Africa is one of diversity, inspiration, hope, and aspiration." read more» |
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Jun 22, 2010 - Direct Magazine
Mobile, Minutes-As-Currency Key To African Markets
Direct Newsline spoke extensively with GlobalFluency president Donovan Neale-May about the opportunities and hazards sub-Saharan countries afford marketers, but one key concept immediately bubbled to the surface. “There is a large installed base of mobile phone users, and airtime is a currency, although you would never say that to a central bank” Neale-May said. Neale-May estimates that there is a mobile penetration level of around 450 million accounts in the region, within a population of around 850 million. That would put it – in raw numbers – well ahead of Brazil and Russian, and closing in on India, which has around 600 million accounts. (China, which is approaching the 900 million level, is the pack’s clear leader.) Second, “mobile phones are an essential tool in Africa for commerce, information, socialization, communication, and increasingly for banking and financial payments,” Neale-May said. “The mobile phone is the transactional device for most of these folks, and the informational device.” read more» |
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Jun 16, 2010 - Marketing Profs
Consumers Want Print Magazines, but Also Relevance
Despite major shifts in the publishing world—including dramatic declines in print ad revenues and numerous closures of print publications—consumers still want to read print magazines: 92% say they plan to stick to print; and when given the choice of print, e-reader, or online delivery, 90% still prefer print, according to a survey from the CMO council. Below, other findings from Leveraging Loyalty to Transform Publishing by the CMO Council, which examines the topic of relevance in publishing and advertising. Although 59% of readers say most of the content in the magazines they subscribe to is relevant to them, just 27% say all the content is relevant. Still, 14% say they increasingly they find content to be untailored to their interests—causing them to read less than half of those magazines. read more» |
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Jun 6, 2010 - MediaWeek
Marketing Is Losing Its Mojo
The second concerning factoid was reported by the CMO Council. Per the organization’s fourth annual “State of Marketing Report,” customer analytics are the top priority among CMOs. Sixty-two percent of the surveyed senior marketing execs said this year their focus will be on analyzing customer data to improve segmentation and targeting, 46 percent on investing in digital demand generation and online relationship building, and 44 percent on better qualifying and tracking lead conversion. read more» |
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May 20, 2010 - eMarketer Inc.
Personalized Ads Appeal More in Print
“Consumers are demanding a more personalized engagement, not necessarily a more digital one when it comes to their leisure time publications,” said Liz Miller, vice president of programs and operations at the CMO Council, in a statement. read more» |
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May 19, 2010 - CRM Media
Can Marketers Behave Themselves?
And yet Donovan Neale-May, executive director of the CMO Council, says that personalized marketing is worth the risk of stolen identities. The 5,000 global marketers represented by the council control approximately $150 billion of annual marketing spend, Neale-May says—and the group strongly advocates the need for marketers to gather customer data. And yet Neale-May agrees that even the most beneficial application of personal data won’t eliminate the need for consumers to remain vigilant about privacy. “You always have to be mindful of what information you’re providing, how that information is being stored and protected,” he warns. “And be very sensitive to the fact that there are some very advanced surveillance systems out there—systems for utilizing algorithms to figure out things you wouldn’t expect could be figured out.” read more» |
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