| 01.23.12
- Ad Agencies Strugging to Evolve in Digital Age, Reports CMO Council; Clients Experience High Turnover of Interactive Marketing Firms. New Study Reveals Clients Lack Creative Ad Scoring Systems and Formalized Campaign Metrics; Just 9 Percent of Marketers Say Traditional Agencies Have Been Good at Migrating to Digital.
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| 12.20.11
- New Report Rates Bank Communications Effectiveness During a Year of Global Financial Turmoil. CMO Council Survey of 120 Bank Marketers Highlights Need for Greater Customer Reassurance and Use of New Digital Media to Engage, Educate, and Inform in Real Time.
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| 12.07.11
- CMO Council Study Reveals Consumers Want Better Experience, Deeper Engagement, and More Value From Brands Through Social Media. Opportunities Abound for Companies to Create Business Advantage and Maximize Advocacy By Better Engaging Customers with Social Media .
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| 10.31.11
- Traditional Media Lagging in Share of Localized Marketing Spend; Experiential, Direct and Digital Programs Seen as More Effective. New Study by CMO Council Provides In-Depth View of How Brands Are Using Localization Technologies and Embracing New Ways to Drive Channel and Field Sales Performance.
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| 02.13.12 - Agency Execs Dispute CMO Council Study
B2b advertising agency executives dispute the finding of a recent study by the Chief Marketing Officer Council that fewer than one in 10…
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| 02.08.12 - Does " Liking" A Brand Drive User Loyalty?
When it comes to Facebook “likes,” social network users are sending brand marketers mixed signals. An eVoc Insights study…
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| 02.08.12 - The Changing Agency/client Relationship: Glenn Engler Talks To Marketing Smarts [podcast]
A recent survey by the CMO Council found that only "9% of senior-level marketers say traditional ad agencies are doing a good job of…
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| 01.30.12 - Research: Just 1% Of Facebook Fans Engage With Brands
When the Ehrenberg-Bass Institute looked at the Facebook metrics of the top 200 Facebook brands, such as Likes, comments, posts, tags and…
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| 01.26.12 - Banks Rethink Marketing Strategies To Regain Trust
After a few years of widespread financial hardship,…
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| New: Rahul Saighal
Samsung India has appointed Rahul Saighal as its new chief marketing officer. |
| Mary Daily
Mary Daily, who had been acting as Twentieth Century Fox Home Entertainment’s top executive for motion picture marketing, North America, has been promoted to president and chief marketing officer of worldwide marketing, effective immediately. |
| Mihai Barsan
Beer producer Ursus Breweries named Mihai Barsan as marketing vice-president, replacing Grant McKenzie, who will lead parent company SAB Miller’s marketing team in the Czech Republic. |
| James O'Reilly
Sonic Corp., the nation's largest chain of drive-in restaurants, today announced the appointment of James O'Reilly as Senior Vice President and Chief Marketing Officer. |
| Rebecca Van Dyck
Facebook has hired Rebecca Van Dyck as its first chief marketing officer, poaching her from Levi's, where she was CMO for just 10 months. |
| Bernhard Glaser
Bernhard Glaser, a 20-year veteran of Mercedes-Benz in Germany and in the U.S., has been appointed VP-marketing for Mercedes-Benz U.S. by the man he replaces, CEO Steve Cannon. |
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