Chief Marketing Officer
Council World Wide

Follow Us:
Join CMO Council's Network on LinkedIn Follow CMO Council on Twitter Watch CMO Council on YouTube

Look for technology and marketing thought leadership every month from Marketing Magnified.

Sign up for the Mailing List
MARKETING NEWS FLASH |

REPORTS & RESOURCES

home / reports & resources

Despite marketing’s best intentions and desire to deliver on the promise of customer centricity, many of us are stymied by gaps and deficiencies across the people, processes and platforms that are powering our customer interactions. In fact, in a recent study, the Chief Marketing Officer&nb...   Report Details

FREE SUMMARY
FREE REPORT
 

Despite marketing’s unwavering desire to deliver the best possible experiences to customers—both online and off—gaps continue to plague even those with the best intentions. In a previous CMO Council report, 67 percent of senior marketers admitted that marketing techno...   Report Details

FREE REPORT
 

Despite the understanding that the desire to create customer-centric experiences is driving marketing, marketers are still struggling to achieve true customer experience success. In fact, 73 percent of marketers surveyed by the CMO Council stated that customer centricity was critical to the succe...   Report Details

FREE REPORT
 

Personalization at scale and in context continues to challenge even the most skilled and seasoned marketers. Somewhere between the rapid evolution of digital marketing engagements and the rush to aggregate and collect data, the path from data to intelligence has been obscured and makes a state of...   Report Details

FREE REPORT
 

BOOKS

BLOGS

Play Bigger

The founders of a respected Silicon Valley advisory firm study legendary… More

Decoding the Irrational Consumer

New developments in the behavioral sciences have revealed that most people do not… More

Marketing Above the Noise

Marketing today is out of control. With all the new marketing techniques accessible to… More

The Machine: A Radical Approach to the Design of the Sales Function
In The Machine, Justin Roff-Marsh shows readers how to follow the intrepid… More
The New Rules of Marketing and PR

This is the fifth edition of the pioneering guide to the future of marketing. The… More

Win-Win for the Greater Good

Win-Win for the Greater Good is the most comprehensive “how-to” guidebook on… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

Legal Notice | Privacy Policy | Terms of Use | Sitemap | Contact © 2016 CMO Council. 1494 Hamilton Ave. San Jose, CA 95125