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The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 10,000+ members control more than $450 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.

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Building Brands That Attract + Engage Fans

The CMO Council teamed with Fresh Squeezed Ideas for this white paper to explore the cultural connection to brand attraction. The strategic brief features insights from domain experts and notable brand marketers at PepsiCo, Visa, J&J, PetSmart, Cox Communications, Opus Bank and… Report Details

Context, Commerce + Customer: Best Practices to Exceed Expectations

While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience.

According to new research from… Report Details

Dr. Taseer Rangrez
Ag. Head, ICT Incubation Center, Tamdeed Projects
Etisalat Services Holding (ESH)

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  • Region Economic Statistics
    GDP at current prices : $2.303 trillion
    GDP growth rate : 3.51%
    Exports : US $1.194 trillion, Growth Rate: -0.52%
    Imports : US $885 billion, Growth Rate : -1.62%

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  • Population Statistics
    The Middle East has a total estimated population of around 1.231 billion people.
    There are a total of 20 countries located in Middle East

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  • Trade and Commerce Statistics
    In the Gulf states, duties are only 5 percent, and this has a big impact incentivising imports into the region.
    Exports remained in the positive territory for the seventh successive month, but the 35 per cent growth in shipments in May was lower than that in the same month last year.

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  • Top 10 in Middle East
    Biggest Cities:
    1. Karachi, Pakistan - 11,774,000
    2. Dhaka, Bangladesh - 10,979,000
    3. Istanbul, Turkey - 9,413,000
    4. Tehrăn, Iran - 7,380,000
    5. Lahore, Pakistan - 6,030,000
    6. Baghdăd, Iraq - 4,796,000…

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  • Mobile Facts in Middle East
    The value of mobile commerce in MENA could reach $4.9 billion by 2015
    Saudi Arabia currently leads the Middle East by smartphone penetration level, achieving a level of 63 percent and is closely followed by the UAE with 61 percent, meaning more than half the total population of these two countries are connected to a smartphone device.

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  • Internet in Middle East
    There are an estimated 90 million internet users in the region, and ecommerce sales are predicted to reach around $15 billion in 2015, up from $9 billion in 2012.
    Fifteen (15) percent of Middle East businesses have an online presence.

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Dinner Dialogue: Context, Commerce and Customer: Best Practices to Exceed Expectations

August 17, 2016
- Chicago, Sao Paulo, Dallas, LA
6:30pm local time

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CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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