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CMO COUNCIL™ LATIN AMERICA

RESOURCES

ARTICLES

BOOKS

Doing Business in the New Latin America: A Guide to Cultures, Practices, and Opportunities
By Thomas H. Becker

A practical and comprehensive guide to the business cultures, practices, and emerging opportunities in the dynamic growth region of South and Central America, for small- and large-business executives alike.

 

The Emergence of China: Opportunities and Challenges for Latin America and the Caribbean

China is emerging as a truly global economic and political power. China's impact on Latin America and the Caribbean region is mixed, however--fostering a trade market for some countries, but creating competition for others. Avaliable on Amazon

WHITE PAPERS

  • 2009 World Population Data Sheet
    This report by the Population Reverence Bureau “informs people around the world about population, health, and the environment and empowers them to use that information to advance the well-being of current and future generations”.
  • Latin American Economic Outlook 2010
    Latin America has not escaped the global economic crisis, but it has stood up to it with a new resilience. Every country in the region has suffered the effects of the downturn and overall gross domestic product is expected to shrink 3.6% in 2009. However, it is already apparent that Latin America is rebounding from the shock more rapidly than the majority of developed economies.
  • Latinteractivo: Advertising Trends Report 2007
    Experts of the interactive world in Latin America express their opinions and explain “what”, “how” and “when” about internet advertising, on line marketing, interactive media-planning, web developments, blogs, broadband, video, search engine marketing and convergence of interactive advertising techniques.

WEBSITE SOURCES

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CMO Council Contact:
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@cmocouncil.org
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