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ADVISORY BOARD

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The CMO Council Latin America Advisory Board draws from the leadership of senior marketers from companies like Accor, Banco Popular, CA Technologies, Cisco, Nextel, SAP, Visa, Walmart and Xerox. With strong expertise and experience, these board members are committed to advancing the marketing capabilities of LAC-based organizations, encouraging discussion and best practice exchange among peers and driving Latin American marketers toward an influential position in the global economy.
REGIONAL CHAIR
Milton Longobardi
Latin America Advisory Board Chair
CMO Council

BUSINESS TO BUSINESS

BUSINESS TO CONSUMER

Christian Wilkins
Sales & Marketing Manager
Anheuser-Busch InBev
Christian Wilkins
Sales & Marketing Manager
Anheuser-Busch InBev

Christian is a Sales Manager at Anheuser-Busch InBev in Uruguay, having recently completed Anheuser-Busch's Global MBA Program. He has also completed specialization business courses in Managing Innovation, Marketing and Business Strategy at Bocconi University in Milan, Italy. In 2010, he got an MBA Certificate issued by IE Business School and was honoured by the BGS society for the performance. He is currently a Professor of Financial accounting for the Global MBA at the IE Business School. He started at Deloitte rendering audit services to global clients in the agribusiness, manufacturing, financial industry and consumer business industries and performing all steps of the professional career. The experience of rendering services for many multinational and public national companies in Uruguay gave him the ability to dominate all key accounting areas with focus on IFRS.

Marcus Vinicius Giorgi
VP, Area Field Marketing - Latin America & Caribbean
CA Technologies
Marcus Vinicius Giorgi
VP, Area Field Marketing - Latin America & Caribbean
CA Technologies

Marcus Vinicius Giorgi is VP, Area Field Marketing for CA Technologies. Prior to this, he was responsible for the marketing strategies and tactics for the Analytics, Database, Technology and Mobility portfolio of solutions of SAP AG in Brazil. With more than 18 years of C-level international experience in multinational companies such as TI Brasil, Alcatel, Accenture, CIE and Diveo, he has a record of innovative solutions, actionable plans and measurable results besides also being involved in entrepreneurial ventures in Brazil. As president of WTC Brazil CMO’s Committee since 2008, Marcus also holds a Bachelor degree in Mechanical Engineering from FAAP in Brazil and a MBA in Marketing from the University of Hartford in the U.S., where he was awarded by the American Marketing Association with the “Outstanding Achievement in Marketing."

Andrea Padilla
Marketing Leader
Celistics
Andrea Padilla
Marketing Leader
Celistics

Andrea Padilla joined Celistics, a leading provider of planning and logistic solutions in Latin America, as its Marketing Director in April 2013 and spearheaded the rebranding of the company. She is a recognized as one of the top marketers in Latin America and speaks English, Spanish, and Portuguese. Previously as the Director of Marketing for Latin America and the Caribbean at Marriott International, Andrea was responsible for all brand marketing and messaging pull-though in target source markets. She also developed the strategy and managed the execution of multi-brand marketing plans through an integrated mix of marketing tools including advertising, direct marketing, eCommerce, distribution channels, promotions, and public relations. Before joining Marriott International, Andrea’s marketing career had a technology focus. She served as Marketing Director Latin America for Avaya International, as well as Regional Director of Corporate Marketing and Communications Director for Hewlett-Packard Latin America. Her start in the industry came at Burson-Marsteller, where she spent 6 years managing the technology practice for a range of clients including SAP, IBM, Qualcomm, Electrolux, and Visa. She also lived for two years in Brazil, managing all marketing and corporate communications strategies for Burson-Marsteller’s technology clients based in Sao Paulo. Andrea, originally from Colombia, has a B.A. in International Business from Florida International.

Josue Hinojosa
Marketing Director, Mexico
Cisco
Josue Hinojosa
Marketing Director, Mexico
Cisco

Josue’s journey at Cisco includes conceptualizing and socializing the marketing strategy to help Cisco Mexico achieve its potential in every market that it participates, enabling his team to create the best market strategies to walk into this path maintaining the highest level of operational excellence both in resource utilization and results while being accountable for the business impact. This journey implies a stretch communication with the ecosystem of partners & allies, local & regional stakeholders and market influencers in order to better identify the key opportunity areas of influence for the marketing efforts. The challenge in the ever changing IT market is to stay up to speed with what the new media customers are consuming to ensure proper utilization and identify the emergent buying centers to impact them accordingly. Josue's background has always been in marketing, mainly in the IT sector where most of his experience came from working at Oracle where he spent more than 10 years occupying functions from local program management to running the complete country marketing operations to finally speending the last years helping develop the Latin America market for the ERP’s product line. Josue has a BA in Marketing from the Univerisdad Anahuac del Sur and a Master degree in Marketing from the Universidad Complutense de Madrid. He is member of the council of the Anahuac del Sur Business Faculty and recipient of the “Liderazgo Anahuac” medal.

Francis Kusznir
Head of Marketing, Communications & Corporate Responsibility - South & Central America
Eaton
Francis Kusznir
Head of Marketing, Communications & Corporate Responsibility - South & Central America
Eaton

Kusznir has twenty years of experience working for Brazilian, European and American companies. She received her Masters Degree in Marketing from Northwestern University, and an MBA from FGV, Brazil. A results-oriented leader with deep marketing knowledge, Kusznir has worked in consumer electronics, financial services, energy,  manufacturing and telecommunications. From 2001 to 2011, she lived and worked in the USA in the area of marketing, sales and communication. She has travelled and done business in more than 40 countries around the globe with a strong list of sucessess. She returned to her native country, Brazil, in 2011, accepting an offer from Eaton Corp. to lead the marketing and communications area for South and Central America. She is currently responsible for the brand positioning, digital marketing, public relations, corporate events, and sales training. She is very engaged in Inclusion & Diversity initiatives and is an active member of the Regional Inclusion Committee. She is also part of the Global Communications Council.

Adolfo Alvarez
CMO
Edenred Mexico
Adolfo Alvarez
CMO
Edenred Mexico

Adolfo Alvarez has 20 years of professional experience focused on Marketing, Corporate Communications, Business Development and Customer Service. During his career he has had the opportunity to develop marketing strategies for B2C and B2B sectors, implement crisis management programs, develop political campaigns, develop prepaid products, manage customer service improvement and implement add-ons to increase the value of existing products. In the beginning of his professional career he started as a journalist for financial medias. Later, from 1998 he specialized in Marketing and Communications areas, working for companies such as Young & Rubicam and the Lafarge Group. In 2004 he started to work for Edenred (world leader in prepaid services with presence in 38 countries), first in Venezuela as Marketing Director and since 2008 in Edenred Mexico. Adolfo has a degree in Social Communication from the Universidad Central de Venezuela with an MBA from the Universidad del Valle de Mexico. In the last 12 years he has taken several trainings on B2B Marketing and PR in institutions such as INSEAD (France), Tecnológico de Monterrey (Mexico) and the IESA (Venezuela).

Tiago Khouri
Director of Strategy & Marketing
Emerson Network Power Latin America
Tiago Khouri
Director of Strategy & Marketing
Emerson Network Power Latin America

Tiago Khouri is a graduate in economics from PUC (Brazil) and has an MBA from Cornell University. He has worked in different positions of increasing responsibility in the technology industry. Nowadays Tiago works with Emerson Electric, in charge of Strategic Planning and Marketing for the Latin America region. His focus industries are Data Center and Telecommunications. His primary activities include market intelligence, execution of growth programs and customer loyalty enhancement via Integrated marketing campaigns.

Marly Parra
Latin America Marketing Director
EY
Marly Parra
Latin America Marketing Director
EY

Marly Parra is the Latin America Marketing Director at EY, overseeing all brand, communications and marketing activities in the region. Prior to this role, she led marketing for EY Brazil, reporting to the Vice President of Brazil Markets, and was responsible for aligning EY's positioning with Market strategies, as well as developing an integrated marketing and brand strategy in the country. She has over 20 years of experience in Marketing & Communication in Multinational and Brazilian Companies such as Philip Morris, Quaker, Pão de Açúcar Group, H. Stern Jewelers, GloboCabo Cable TV and Internet, J. Macedo, Reed Exhibitions and PPD sports promotion agency. She has received degrees from the University of Virginia - Darden Graduate School of Business Administration, ESPM - Higher Education Advertisement and Marketing School, and IBMEC Business School - Brazilian Institute of Capital Markets.

Jaime Cardoso
Marketing Director
Kronos Latin America
Jaime Cardoso
Marketing Director
Kronos Latin America

With over 25 years experience in the Information and Communications Technology (ICT) industry, Jaime Cardoso is currently Marketing Director of Kronos for Latin America, the global leader in Workforce Management providing companies with technology solutions to impact processes related to workforce productivity, efficiency and effectiveness. Jaime started his career at Hewlett-Packard Mexico as Distribution Development Manager (Marketing), Corporate Accounts Sales Manager and Sales to Distributors, where he implemented strategies and intelligence for distribution channel development, planning, product presentations and a strategy to reach competition clients. He also developed and updated account plans and coordinated the resources on distributors and clients. He then joined Cementos Mexicanos (CEMEX) as Manager of Distribution Channel, where he was in charge of development and implementation of strategies for Distribution Channel and training programs for both distributors and end users, as well as continuous improvement programs. At Spersa Group he was CEO of Integrations 2000, a company specializing in sales of ERP (JDEdwards, Xperte), CRM (Goldmine) and Autodesk. He also served as partner and commercial manager in Infonext, Senior distributor of HP, where he developed customer-oriented and profit generation strategies. At Microsoft Mexico he was Partner Developer Manager and Partner Account Manager. In these positions Jaime was responsible for the development of channels for medium-size companies, framework of communications, programs for business and strategy partners and programs oriented to Independent software vendors (ISVs) and System Integrators (SI) for the medium and small market. Jaime is a Cybernetics Engineer from La Salle University, with a Master’s degree in Management from Autonomous Technological Institute of Mexico (ITAM) and a postgraduate degree in High Sales Direction by the Virtual Educa International Association (ASIVE).

Michelle Urdiales
Director of Marketing for Latin America
Merrill Corporation
Michelle Urdiales
Director of Marketing for Latin America
Merrill Corporation

Michelle is responsible for defining and conducting the integrated marketing strategy and communications for Merrill Corporation in Latin America, aimed at increasing the company's presence and positioning of its services in the region. Among her goals is to develop the brand and strengthen the leadership of the company's business unit DataSite - a virtual data room (VDR) solution that facilitates the auditing of M & A (mergers and acquisitions), IPO and the management of documents and information. Michelle has 18 years of experience in international IT and telecom. She spent eight years with Verisign as Marketing Manager for Latin America, where she achieved significant revenue growth for the telecommunications services, internet and digital security company. Previously, she led the marketing departments at 3com (Hewlett Packard), Iomega and Eicon Networks (Dialogic) developing strategies and managing partner programs, marketing, communications and branding. Michelle graduated with a degree in Business Administration and Systems Analysis and holds an Executive MBA in Marketing from ESPM. She has gained extensive international experience from taking specialized courses with the American Management Association (AMA) in New York and extensions abroad. She is fluent in Portuguese, English, Spanish and French.

Adriana Eiriz
Chief Marketing Officer
Nexxo Financial Corporation
Adriana Eiriz
Chief Marketing Officer
Nexxo Financial Corporation

Adriana Eiriz is an 18 year veteran of the US Hispanic market, and was the first Latin American female to be elected to the Board of Directors of the Electronic Retailing Association (ERA). Her leadership at Lexicon Marketing, was instrumental in the launch of several new products leading to the rapid growth of the company. Ms. Eiriz' expertise lead her to successfully spearhead other key Hispanic DR and retail initiatives at Latin Links, Inc. positioning at retail the first US Hispanic initiative for Buena Vista Games (BVG), part of The Walt Disney Company, launching Spanish children’s software titles for USA, Mexico and Puerto Rico. At Vivar Advertising, as Managing Director she was responsible for all of the agency's strategic initiatives and US Hispanic-specific communication strategies with best-practice direct response principles. Former Chair of ERAs U.S. Hispanic Council and Education Committee.

Maíra Gracini
Head of Marketing Demand Generation - Latin America & Caribbean
Salesforce
Maíra Gracini
Head of Marketing Demand Generation - Latin America & Caribbean
Salesforce

Maíra is a passionate Marketing professional with 12 years’ experience in all aspects of Marketing (from Demand Generation to Awareness), Sales Enablement, Market Intelligence and Analyst Relations. She holds a Bachelor's Degree in Marketing & Advertising from ESAMC (Escola Superior de Administração, Marketing e Comunicação) and a Post Graduation Degree in Digital Marketing & Communication from ESPM (Escola Superior de Propaganda e Marketing). Maíra's career has been developed mostly on the B2B market, working for multinational IT, Business Services and Telecom companies such as Claro, Informa, IQPC, Atos, Dassault Systèmes and Salesforce. At Salesforce, Maíra took the big challenge to build from scratch the Demand Generation machine for Latin America & Caribbean, with a mission divided on two fronts: Generating pipeline through several marketing initiatives (online and offline) and supporting sales with tools, assets & processes to ensure higher conversion and shorter sales cycle. Prior to joining Salesforce, Maíra served for four years as Head of Marketing LATAM of Atos (global services company) and one year as Head of Marketing LATAM for Dassault Systèmes (French software company).

Paulo Kalapis
Marketing Director
SAP Mexico & Central America
Paulo Kalapis
Marketing Director
SAP Mexico & Central America

Paulo is responsible for the Marketing strategy of SAP Mexico and Central America, including the demand generation, customer communication, Go to Market strategies with Partners, and Digital and Social Media plans. His principal objective is to support the local growth through the development of an integral marketing plan that will generate leads of all company sizes. Paulo´s principal challenge is to create a strategy that will support the sales and services areas. Paulo has a degree in System and Computer from the Iberoamericana University and has completed two e-business trainings, one by the Universidad Iberoamericana and the other by the Barry University in Miami, Florida. Currently he is studying for an MBA in EGADE Business School in Mexico. He is also the leader of the Climate Reality Project.

Alexis Thuller Pagliarini
CMO
Sheraton Sao Paulo WTC Hotel & WTC Events Center
Alexis Thuller Pagliarini
CMO
Sheraton Sao Paulo WTC Hotel & WTC Events Center

Alexis Pagliarini is the CMO of the WTC Events Center and the Sheraton Sao Paulo WTC Hotel. He also serves as the Vice President of AMPRO - the Brazilian Promotional Marketing Association - and President of the Marketing Trends Committee at the WTC Business Club. He is a Former Professor of Marketing & Communications at FGV and ESPM - two top universities in Brazil - and is a columnist at the Brazilian newspaper "Propmark" (column: Beyond the Line). Alexis has worked for several multinational companies such as Coca-Cola, Honda, Lowe Group and the American Chamber of Commerce (AMCHAM). He has been an invited speaker at numerous events worldwide, including the Cannes Lions Festival and WTCA meetings in New York, Uruguay and Kansas City. 

Anahi Traba
Marketing Manager, Argentina & Brazil
Sullair Argentina
Anahi Traba
Marketing Manager, Argentina & Brazil
Sullair Argentina

Based in Buenos Aires, Anahi is a 25-year experience specialist in Sales & Marketing within the machinery industry. Having joined the company in 1985, her leadership was instrumental in the launch of several products within the growing Rental Business and in the creation of a respectful brand in its markets. She manages the effective positioning of the Group corporate image, and her team is responsible for the company audience insights and communication initiatives, brand strategy, planning, targeting and integrated marketing in Brazil and Argentina. Most recently she led a successful B2B CRM program. In 2008, introducing in Argentina a new piece of earth movement equipment, one action of this program won a gold award from AMDIA (Direct Marketing Association in Argentina ) and a silver one from AMAUTA (the most important AWARD for Direct Marketing in Latin America).

Orlando Torres
Director - Puerto Rico
UBS
Orlando Torres
Director - Puerto Rico
UBS

Kleber Wedemann
Head of Marketing and Communications
Verizon Enterprise
Kleber Wedemann
Head of Marketing and Communications
Verizon Enterprise

Kleber Wedemann is the Head of Marketing for Verizon Enterprise Solutions Latin America and is responsible for market strategy, segmentation, field marketing, core marketing, digital marketing, market intelligence, communications and channel marketing. In this capacity, he is focused on executing programs that enable Verizon's growth objectives in the region, including driving strategic revenue growth, funnel generation and supporting programs that expand distribution opportunities for the company.

 

In his prior role at Google, he served as Head of Marketing for Latin America and was responsible for product marketing, analyst relations, alternative channel development, sales enablement tools, e-commerce, UX and CX, marketing operations, marketing communications, business development and demand generation. He also previously served as Channel Marketing Manager at Oracle for seven years and was responsible for developing new business partnerships and growing the company's penetration and revenue by driving go-to-market activities with partners.

 

A graduate of the General Management MBA Program at Kellogg School of Management, Wedemann also earned an MBA from FIA (Fundação Instituto de Administração), a bachelor’s degree in business economics from FEA (Faculdade de Economia e Administração da Universidade de São Paulo), a post-graduation certificate in content strategy from the Chartered Marketing Institute, and a post-graduation certificate in digital marketing from the Institute of Direct and Digital Marketing. He holds several certifications and is a teacher of MBA courses in Universities in São Paulo and a conferencist member of ABMD (Associação Brasileira de Marketing Direto) and IAB (Internet Advertising Bureau). He is a recognized digital marketing specialist in the region and was recognized by LinkedIn in 2015 as a “Top 15 Influencer Marketing Executive.”

Andres Losada
Director, Technology & Integrated Marketing
Xerox Latin America & Caribbean
Andres Losada
Director, Technology & Integrated Marketing
Xerox Latin America & Caribbean

Andres is the Marketing & Technology Director for Xerox Latin America & Caribbean, based in Miami, FL. He heads all integrated marketing and product line-of-business operations for Xerox’s multi-partner sales network covering 34 countries across Central America, Caribbean and South America. He is responsible for spearheading the company’s marketing strategy in the region, and for developing product and channel marketing programs to drive B2B engagement and incremental technology revenue. Andres joined Xerox in 2003 and has held various positions in supply chain, business intelligence, forecasting, product management, channel development and marketing. He has extensive experience in Developing Markets, having spent the majority of his career in operations and marketing roles covering Latin America, Middle East, Africa, India and Eurasia. In his most recent position, he was Manager for the Enterprise Business Group for Xerox Latin America. Andres holds a Bachelors of Science degree in Industrial Engineering from the University at Buffalo and a Masters of Science degree in Industrial Engineering & Operations Research from Purdue University.

Renato Camargo
General Manager of Relationship Marketing, Loyalty, CRM, Trade Marketing & Strategic Partnerships
Accor Latin America
Renato Camargo
General Manager of Relationship Marketing, Loyalty, CRM, Trade Marketing & Strategic Partnerships
Accor Latin America

Renato Camargo is a graduate in Marketing & Advertising from ESPM (Brazil) and has a postgraduate degree in Administration from Fundação Getúlio Vargas, with an MBA in Business Affairs from the same institution. He has worked in the Marketing Department of several companies including Gol Airlines, Panrotas (Publishing Trade Media) and Group White of Communication. Nowadays Renato is working at Accor, in charge of the Relationship Marketing (Loyalty & CRM areas), Trade Marketing and Strategic Partnerships for Latin America. His primary mission is to reinforce the relationship of Accor and its clients through the analysis of their purchase behavior and stimulation of loyalty. Besides that, the executive has the challenge of negotiating partnerships with big companies, bringing even more advantages and benefits to the clients of the following brands: Sofitel, Pullman, Novotel, Adagio, Mercure, ibis, ibis Styles and ibis Budget.

Mariel Arraiza
SVP, Marketing & Customer Knowledge
Banco Popular
Mariel Arraiza
SVP, Marketing & Customer Knowledge
Banco Popular

Mariel Arraiza is Senior Vice President and Marketing Director at Banco Popular, the leading banking institution by both assets and deposits in Puerto Rico. She is responsible for the Centralized Marketing initiatives to promote sales for all business lines and customer segments. She is also in charge of Customer and Business Knowledge where business insights are developed to recommend the proper course of action for the bank. Mariel is a CPA with experience in banking, finance, accounting, administration, customer service, technology and marketing. Her expertise lies in managing large groups and working in different business environments, applying a holistic approach while obtaining excellent results.

Patricia Serra
Head of Marketing
BMJ
Patricia Serra
Head of Marketing
BMJ

Patricia Serra has more than 20 years of work experience as a marketing executive for different multinational brands, such as Sara Lee, Hanesbrands, Sadia, Newell Rubbermaid, and BMJ in Brazil, Argentina and Europe. After earning her MBA in the Netherlands in 1997, she focused her career on international brands and businesses and later focused on international companies that planned to launch global brands in Brazil. She enjoys being in touch with people from different cultures and backgrounds and understanding consumer behaviors and trends. "Being able to make the link between macroeconomics, consumer trends, business goals and consumer behavior and transforming a robust strategy plan into a marketing plan is what makes my career gain purpose," she says.

Ricardo Oberlander
Management Board Director, Americas Region
British American Tobacco
Ricardo Oberlander
Management Board Director, Americas Region
British American Tobacco

Ricardo Oberlander's professional life spans more than 30 years, most of them dedicated to B2C and B2B marketing through local, regional and global roles. He started his career in 1984 at Xerox Brazil. In 1989, he joined British American Tobacco in Brazil (Souza Cruz), and in 1991, he moved to the U.K. to lead projects in product and trade research. After moving back to Brazil in 1994, he held various roles in marketing (intelligence, brand management, sales and trade marketing) in Souza Cruz. In 2000, he joined Telemar (renamed as Oi), the largest telecom group in the country at the time to head the small and medium enterprise business unit, along with the responsibility for broadband and long distance services. In 2002, he joined BAT's Latin America region to lead a two-year project that contributed to fully revamping marketing planning and targeting in the group. Oberlander then moved to become Marketing Director for BAT Malaysia, where he held full functional accountabilities of the company for more than three years. At the end of this assignment, he worked on a project to redefine the marketing structure and way of working for the whole BAT Asia-Pacific region. In 2007, he took over the role of Regional Head of Marketing for BAT Latin America, soon expanded to the Americas with the inclusion of Canada. In 2010, he moved to France as General Manager. In 2012, he moved to London as Global Consumer Director, and in 2013, he joined the BAT (LSE: BATS) Management Board as Regional Director for the Americas. He became Chairman of the Board of Souza Cruz (BM&F BOVESPA: CRUZ3) in 2013 and joined the Board of Directors for Reynolds American (NYSE: RAI) in 2015. Born in Brazil, Oberlander has been married to his wife, Maria, for 26 years, and they have a daughter and a son. He is a statistician (ENCE/FIBGE) and holds an MBA degree (IBMEC).

Juan Parra
President & General Manager
Coty, Inc.
Juan Parra
President & General Manager
Coty, Inc.

Nadine Pavlovsky
VP Marketing, Programming and Products
DIRECTV
Nadine Pavlovsky
VP Marketing, Programming and Products
DIRECTV

 joined DIRECTV in late 2012 and is responsible for all communication for the satellite TV company; its media plan and performance; the programming strategy that includes sports marketing, original production of content and events; and P&L management of each of the company’s products. She is also a member of the DIRECTV Regional Communication Committee, participating in the decision making of the communication strategy and development of regional trade. She previously worked for 16 years at American Express Argentina as Vice President of Marketing and Loyalty for both Argentina and the region. She also worked as a consultant for Citibank, contributing to the development and launch of the Elite Citigold segment in Argentina. During her tenure at DIRECTV, she has been able to consolidate the product strategy, leveraging growth and consistently increasing market share in Argentina. She also helped to position DIRECTV as a programming and sports content leader by widening the competitive gap and launched the first DIRECTV regional mini-series produced in Argentina. In 2014, Pavlovsky received the Jerry Goldenberg Award for Best Marketing Professional and recently was recognized with the Women to Watch 2015 Award (first edition in Argentina). She is also part of the Board of FUNDALEU (a foundation that fights leukemia). She earned her master’s in organizational communications management at Austral University and her business administration degree at Catholic University.

Paul Malicki
Chief Marketing Officer
Easy Taxi
Paul Malicki
Chief Marketing Officer
Easy Taxi

Paul Malicki is leading marketing and new business development at Easy Taxi, Latin America's leading urban mobility app. As a CMO, he helped the company expand from 2 million to 25 million users and launched alliances with multiple Sillicon Valey-based tech companies, including Waze, Moovit and Trip Advisor. Before joining Easy Taxi, he was responsible for marketing strategy at AllFamous Digital (Philippines) and Duego Technologies (Sweden), and he completed numerous projects in his native Poland. Having worked with startup projects across more than 40 countries, his experience reflects a truly international footprint. Malicki earned his master's degree from Warsaw School of Economics, co-hosted with National Chengchi University in Taiwan. He also holds a joint bachelor's degree of Halmstad University (Sweden) and University of Warmia and Mazury (Poland). In his free time, he likes to practice martial arts and write for tech magazines.

 

Renata Talarico Petrovic
Head of Marketing
HSBC
Renata Talarico Petrovic
Head of Marketing
HSBC

Renata Talarico Petrovic is currently the Head of Marketing for HSBC Brazil. Her responsibilities include marketing for the brand, retail banking and wealth management, as well as communications for all channels. Since joining the bank five years ago, she has launched and consolidated the wealth management positioning of HSBC locally and developed product campaigns that produced high conversion rates with significant impact on brand consideration. She also implemented processes that led to more effective measurement of ROMI (return on marketing investment), especially for digital actions. She and her team have won several awards, including the HSBC Marketing Campaign of the Year Award in 2013 and the best commercial in the Financial Film and Production category by the ABP (Brazilian Advertising Association) in 2014.

 

Prior to this role, she held various positions in strategic marketing, brand management, customer insights and competitive intelligence areas across diverse industry segments, including automotive, consumer goods and consulting. She worked for seven years outside of Brazil, including the U.S., U.K. and Germany, which provided her with vast multicultural experience and skills to deal with complex global business environments. She is a native Portuguese speaker, fluent in English, speaks German reasonably well, and has basic knowledge of Spanish and Italian. She enjoys “food for thought” related to all disciplines of marketing, with special interest around marketing to women.

Sheree Martin
Senior Vice President, Customer & Corporate Services
Jamaica Public Service Company Ltd
Sheree Martin
Senior Vice President, Customer & Corporate Services
Jamaica Public Service Company Ltd

Mrs. Sheree Martin is currently Senior Vice President, Customer & Corporate Services at Jamaica Public Service Company Limited (JPS), an integrated electric utility company and the sole distributor of electricity in Jamaica. She has overall responsibility for Human Resource Services, Customer Services, Corporate Communications and Government & Regulatory Affairs, reporting to the President and CEO. Her core responsibilities also involve oversight of the JPS brand and its relations with major stakeholders which include the employees and customers. Sheree was previously General Manager, Customer Experience and Innovation at National Commercial Bank Jamaica, reporting directly to the Group Managing Director. Mrs. Martin was charged with oversight of all marketing, communications, customer experience, service delivery and corporate philanthropic policies and functions of the Group. She directed the effective positioning of the Group corporate image, suite of products and the implementation of Group service excellence standards throughout the enterprise. Prior to her appointment, Mrs. Martin served in the Retail Banking Division as Manager, Customer Service & Marketing (2003) and Manager, Personal Banking (2001). This was bolstered by her tenure as a Management Trainee where she gained invaluable experience in all areas of commercial banking and credit, followed by assignments in various supervisory and management roles. She holds an MBA in Banking & Finance (with Distinction) and a BA in Language & Literature from the University of the West Indies. Mrs. Martin is the CEO of the NCB Foundation. She is also a Director of RISE Life Management Services - a non-profit organization, a Director of the National Crime Prevention Fund "Crime Stop" and Treasurer of the Alpha Academy Alumnae Association.

Federico Barbagallo
Vice President of Marketing
Navent Group
Federico Barbagallo
Vice President of Marketing
Navent Group

Federico joined Navent as VP of Marketing, where he's responsible for the Marketing strategy for the companies within the group. Federico began his professional experience as part of the online Marketing team that helped MercadoLibre establish itself as the dominant ecommerce player in Latin America. Most recently he served as VP of Marketing at Vostu, where he was responsible for the Marketing strategy for social and mobile games. Federico holds an Information Technology Engineering degree from Universidad Abierta Interamericana. He was born in Argentina and speaks Spanish, English and Portuguese.

Alex S. Rizo
Vice President, Accident & Health
Pan-American Life Insurance Group
Alex S. Rizo
Vice President, Accident & Health
Pan-American Life Insurance Group

Alex S. Rizo has over 22 years of international marketing and management experience in several locations that include the United States, Mexico, South Korea, United Kingdom, Uruguay, Colombia, Panama, Singapore and Chile. Mr. Rizo is currently Vice President, Accident and Health at Pan-American Life Insurance Group (PALIG), a leading provider of insurance and financial services throughout the Americas. In this role, he oversees operations, sales and product development for the Accident and Health lines of business and is responsible for expanding PALIG's product offering in both domestic and international markets. Alex previously spent 22 years with American International Group (AIG), most recently serving as Executive Director, Vice President and Consumer Division Head in Mexico. Alex graduated with a degree in Accounting from Xavier University in Cincinnati, Ohio and obtained a Master of International Management in Marketing and Finance from Thunderbird School of International Management in Glendale, Arizona.

Alina Asiminei
Regional Director of Marketing
Philips Personal Health Latin America
Alina Asiminei
Regional Director of Marketing
Philips Personal Health Latin America

Alina Asiminei is a business professional with 15 years of experience in Marketing and Sales in different categories (Pet Care, Culinary, Beverages, Infant Nutrition and durable goods) across Romania, Portugal and Brazil. She is currently the Senior Marketing Director for Philips Personal Health in Latin America, reporting to the regional CEO. Her main responsibilities are to define and coordinate four clusters (Brazil, Mexico, South Latam & North Latam) into one regional strategy and to develop and implement short, medium and long term strategies for the four business groups within Personal Health Latam (Domestic Appliances - Philips Walita; Coffee - Senseo, Saeco; Personal Care, Health & Wellness - Avent and Sonicare). As a member of the regional management team, she is also co-responsible for the business strategy definition and implementation, marketing talent and organizational transformation.

 

Felipe Flores
Marketing Vice President
South American Restaurants Corp.
Felipe Flores
Marketing Vice President
South American Restaurants Corp.

Eva M. Frontera
Faculty, School of Business & Hispanic Integrated Marketing Executive
University of Phoenix
Eva M. Frontera
Faculty, School of Business & Hispanic Integrated Marketing Executive
University of Phoenix

Eva Frontera is a School of Business certified faculty professor of at the University of Phoenix, Puerto Rico Campus and a licensed Public Relations professional. Eva is the former Integrated Marketing Director and Executive Group Member of Cooperativa de Seguros de Vida de Puerto Rico, COSVI. With more than 15 years of extensive integrated marketing and managerial experience on highly regulated industries such as banking, healthcare and insurance, Eva is recognized as one of Puerto Rico's young, top strategic marketers with exceptional managerial acumen and innovation that drives attainable results and profitability. Today, Eva is actively engaged on the development and planning of the first not-for-profit, Hispanic, eco-driven, residential and multidisciplinary setting in Puerto Rico for disabled adults within a group of experts/volunteers. She is also part of the United Way Woman's Leadership Council, Puerto Rico Chapter. Eva received her MBA in International Marketing from the Sacred Heart University in Puerto Rico and a jointed, double MBA degree in Global Management from the Graduate School of Business at Foro Europeo in Navarre, Spain. She was named one of the Top "40 under 40" of young professionals in Puerto Rico by Caribbean Business Newspaper and has been selected by Primera Hora National Newspaper as one of the top "First-Class Woman" (Mujer de Primera) in Puerto Rico's marketing industry.

Raymond Totti
Executive Vice President - Marketing & Sales
UNO Radio Group
Raymond Totti
Executive Vice President - Marketing & Sales
UNO Radio Group

Totti is Executive Vice President of Uno Radio Group, the largest radio group in Puerto Rico with 13 stations (AM & FM) and a production company; responsible for the marketing, sales, promotion, events and web sites.  A Senior Marketing Strategist with more than 34 years of experience. Totti was instrumental in the creation of the first radio conglomerate in the Puerto Rico Market, Prime Media Broadcast Group, and the revamping of the radio as a $100+ million dollar industry.  He also was in charge of the consolidation of three radio companies in what is today SBS Radio in Puerto Rico, an eleven station company and the complete launching into the market. Totti held senior positions in Telemundo (GE Company), Spanish Broadcasting System (SBS), AM-FM Radio, Chancellor Radio, Prime Media Radio, Pegasus Broadcasting Corp. and El Mundo Newspaper.  Totti hold a Bachelor Degree in Communications and Marketing from University of Puerto Rico, is Certified in Radio Marketing Manager.  Raymond has been nominated for the Top Sales Award by the Sales & Marketing Executives Association in Puerto Rico.

Cristina M. de la Hoz
Senior Business Leader, Brand & Sponsorship Marketing
Visa Latin America and Caribbean
Cristina M. de la Hoz
Senior Business Leader, Brand & Sponsorship Marketing
Visa Latin America and Caribbean

Cristina M. de la Hoz is Senior Director of Brand and Sponsorships Marketing for Visa Inc., Latin America and Caribbean Region. In this capacity, she heads brand strategy and design, sponsorships marketing and management, as well as client activation platforms for the region. She has held this role since 2010. Previously, Ms. de la Hoz led the Integrated Marketing Communications area, where she was responsible for developing brand and product integrated campaigns, as well as overseeing digital marketing, agency management and regional media. In her time at Visa, Ms. de la Hoz has held multiple positions within the marketing organization leading various important initiatives, and has been instrumental to the company’s marketing and branding efforts in Latin America. She led the regional development and activation of numerous global marketing platforms, including the 2014 FIFA World Cup and the 2012 Olympics. For several years, she managed marketing planning and implementation in seven Latin American markets after working to establish local client marketing funds. She began her career in the company’s public relations and media relations area. Ms. de la Hoz earned a bachelor’s degree from Georgetown University in Washington D.C. She is fluent in Spanish and conversational in Portuguese. Ms. de la Hoz resides in Miami.

Maria Fernanda Meza
Merchandising Director
Walmart eCommerce
Maria Fernanda Meza
Merchandising Director
Walmart eCommerce

Maria Fernanda Meza is the Merchandising Director for Walmart eCommerce, the online store for the largest global retailer worldwide. Previously, she was the Global Category Manager for Havaianas at Alpargatas S.A., where she was responsible for the overall strategy definition and management of the global product portfolio. She also played a key role in strategic initiatives related to the brand such as retailing, sustainability and innovation. Prior to that, as New Business Manager for Havaianas, Fernanda took a leading role in charge of a broad range of relevant projects and initiatives related to brand extension platforms and the design and implementation of Havaianas Concept-Store, that became an internationally-awarded reference in retail experience. Previously she accumulated more than 10 years of experience in retail and in the fashion business having worked for relevant players in Brazil. Fernanda graduated from Universidade de Sao Paulo with a degree in Business Administration, and has completed postgraduate studies in Communication from ESPM / Brazil and a MBA with specialization in Retail from Universidade de Sao Paulo and a MBA in Leadership from IBMEC/ Brazil.

 

CONSULTING BOARD MEMBERS

Sergio Sabino
Country Manager - Brazil
TMP Worldwide
Sergio Sabino
Country Manager - Brazil
TMP Worldwide

Sergio is instituting a foothold in the Brazilian market and introducing TMP Worldwide's clients and prospects to the recruitment advertising agency's array of offerings. In addition to growing market share in Brazil, he ensures that TMP's global clients in his region receive quality customer service while managing the day-to-day operations of the office. With over 16 years of experience, Sergio possess a strong background in marketing, communications, employer branding, social and strategic planning. Prior to joining TMP, Sergio worked for a number of high-profile companies including Ford, Citibank, BlackRock and most recently, six years as Marketing Director of Latin America at PageGroup, one of the largest recruitment groups worldwide. Sergio graduated from Mackenzie University in Brazil with an emphasis on marketing and has an MBA in Management from BSP - Business School São Paulo.

Rodrigo Drysdale
Formerly Sales & Marketing Director
Warner Brothers Home Entertainment
Rodrigo Drysdale
Formerly Sales & Marketing Director
Warner Brothers Home Entertainment

Rodrigo is a senior marketing, advertising and retail executive with 30 years experience in leading global companies in the consumer goods segment. Rodrigo was the Sales and Marketing Director for Spanish South America at the Warner Brothers Home Entertainment Group, based in Sao Paul, Brazil. He was responsible for the management in this region of all the Home Entertainment businesses (Home Video, Games and Digital Distribution). He managed the businesses working through the licensees and clients to achieve profitable growth for all WB and distributed content. He also developed effective programs and structures to drive market leadership and expressive growth. Previously, Rodrigo was the Marketing Director Games at Warner Interactive, responsible for the marketing strategy, planning, P&L and implementation at retailers of WB, Electronics Arts (EA) and Codemasters Video Games (for Playstation, Nintendo and Microsoft Xbox consoles). He was also responsible for the marketing strategy and results of home video (DVD and Blu-ray) in Latin America, offering support to the region’s licensees. Rodrigo received a Bachelors degree from the University of Wisconsin - Milwaukee School of Business Administration and an Executive MBA from IE Business School - Madrid.

Milton Longobardi
Latin America Advisory Board Chair
CMO Council

Milton Longobardi is the Secretary of Tourism for Campos do Jordao, a municipality located in the state of Sao Paulo in Brazil. He reports directly to newly-elected mayor Fred Guidoni. His main task is to recuperate the citizens' self-esteem and increase the number of visitors all year round to develop the economy and create more jobs. Longobardi was for more than 7 years Marketing & Sales Director for São Paulo Tourism – the official entity to promote São Paulo City as tourism destination – and responsible for the strategy that brings more than 12 million visitors a year to Sao Paulo. Previously, Longobardi held senior positions working in all facets of marketing, sales and advertising in Brazil, Argentina, Chile and United States in corporations like Nextel, Citibank, Gillette, Johnson&Johnson, Bocsh, AIG, Combe Inc., Young&Rubicam, Wunderman, Interpublic Group of Co., Abril Publishing and RBS Media Group. Longobardi holds an MBA from Fordham University, New York, a Bachelor Degree in Economics from PUCCAMP-Catholic University of Campinas, Marketing&Advertising Degree from ESPM-Advertising and Marketing School of Sao Paulo and City Management by La Verne University of California. Longobardi taught all classes of marketing students for more than 10 years at ESPM Sao Paulo, where he was the head of the Marketing Department and co-founder of ESPM Rio. He was also professor of marketing at PUCCAMP and speaker at several conferences, seminars, round tables and conventions. Longobardi is also Vice President of ADVB – Brazil Sales & Marketing Executives Association Since 1980 and Founder Member/VP of SPCVB – Sao Paulo Convention and Visitors Bureau (visitesaopaulo.com).

CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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