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Membership
 2010 CMO Summit

NEWS FLASH

CMO-CIO Audit
Competitive Gain In the Demand Chain Survey

JUST IN 08.23.10 CMO Council Teams with Planet Oi’ To Benchmark The Power of Mobile Relationship Marketing New Research and Mobile Marketing Pilot Programs Planned with Leading Consumer Brands and Loyalty & Rewards Program Operators
Read More »

08.17.10 CMO Council Asks Marketers and Consumers What's Critical In Their Vertical Partners with InfoPrint Solutions to Advance Precision Promotion to Target Insurance, Banking, Communications and Utility Marketing Challenges and Opportunities
Read More »

08.17.10 CMO Council Tackles Inefficient Marketing Supply Chain Strategy Partners with NVISION® to Help Banish Waste and Ineffectiveness By Mapping the Critical Factors to Achieving Marketing Supply Chain Operational Optimization
Read More »

07.13.10 CMO Council Expands Asia Presence With New Leadership Group In India, And Regional Event Hub In Singapore Hosts Asia Advisory Board Meeting at Singapore Management University on July 22; Launches New Web Site and Programs Focused on Indian Sub-Continent Read More »

06.10.10 Italian Videographer Captures Spirit of South Africa in Wildly Creative Crowd-Sourcing Ad Contest "One and Eleven" Captures Top Prize in CMO Council's Get Wildly Creative About South Africa People-Inspired Nation Brand Advertising Contest. Read More »

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SURVEYS & REPORTS

EVENTS

PROGRAMS

Mobile Relationship Marketing
Marketing Outlook 2010 The State of Marketing 2010 Over 600 marketers share insights and intentions in the 2010 Marketing Outlook audit. download »

Combating Computer Stress Syndrome. A look at the barriers and best practices for superior computer tech support. download »

Leveraging Loyalty to Transform Publishing Are consumers ready to shift loyalty to e-readers? download »

Leading Loyalty Leading Loyalty: Feeling the Love From The Loyalty Clubs. The new report captures the insights of over 700 global consumers and 600 senior global marketers. download »

Collaborate to Innovate Greater Innovation Through Closer Collaboration. Exploring the Impact of Business Collaboration on Innovation and Performance download »

Customer Experience BoardDefine Where to Streamline. Making Marketing Supply Chains More Efficient, Agile and Enviro-Friendly
download »

CMO Council North America Advisory Board Meeting
Sep 15, 2010
New York, NY, USA
More information »

ADWKDC
Sep 21, 2010
Washington, DC
Panel: More Gain. Less Strain Optimizing. Marketing Partner Performance and Value in a Digital World
More information »

EdNET 2010
Date: September 26-28, 2010
Location: Renaissance Boston Waterfront Hotel
More information »

CMO Council MENA
Advisory Board Meeting
Nov 18, 2010
Dubai, AE

CMO Council India
Advisory Board Meeting
Nov 23, 2010
Mumbai, India

2010 CMO Summit
December 9, 2010
San Francisco / Bay Area, CA
More information »

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CMO-CIO CMO-CIO Alignment Imperative - Making IT Key to Marketing Effectiveness and Measurement in High Performance Organizations...more »

CMO-CIO Competitve Gain In The Demand Chain - Best Practice Profiles and Process Innovations from Leaders in About Driving Frontline Performance and Go-to-Market Excellence..
more »

Foul PlayDoing Away With Foul Play in Sports Marketing - Protecting brand sponsors and sports franchises from trademark trespassing, property rights violations and online scams, frauds. more »

Geobranding CenterGeoBranding is a new global knowledge center dedicated to the marketing of countries, destinations, places of origin, attractions, venues and locations worldwide. more »


Marketing Outlook 2010Marketing Outlook 2010 is the CMO Council’s independent assessment of global marketing executives to review prior years performance and gauge the challenges and intentions of global marketers in the coming year. more »


Unify to MultiplyUnify to Multiply Marketing Ecosystem Effectiveness will be a series of four interactive discussion groups produced and moderated by the CMO Council in Chicago, New York, Paris and London during the first two months 2010 more »

 

Collaborate to InnovateCollaborate to Innovate will evaluate how companies are using business collaboration networks to improve customer experience and business performance. more »


 

The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 5,500 members control more than $200 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 12,000 global executives across 100 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer Experience Board, Loyalty Leaders, Online Marketing Performance Institute, and the Forum to Advance the Mobile Experience.
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