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Detailed information (PDF 4.2MB) »

Engage at Every Stage
Engage at Every Stage: Using MRM to Put More Interaction in the Hands of the Customer, is a new authority leadership program that will engage marketers on a qualitative and quantitative level, accelerate knowledge transfer, highlight best practice innovations, document use cases, share lessons and learning, identify opportunity and application areas, as well as discuss issues and obstacles to greater adoption and use. A big part of the thought leadership focus will be on the merits and attributes of the mobile channel and how MRM is integrating social interaction; customer insight gathering and listening; consumer engagement and loyalty; market listening; purchase incentive or inducement; as well as lifetime revenue optimization. Learn more (PDF) »
Activating + Amplifying Advocacy
The CMO Council aims to take a critical look into the world of customer advocacy -auditing, measuring and reporting on its effectiveness, cost, impact and value. Through engagement with social network operators, the CMO Council, in partnership with WOMMA, will unravel the complexities of advocacy, particularly in the digital realm. The report will focus on the frequency, prevalence, tonality, sentiment, influence, relevancy, context and reach of real-time messaging and consumer-generated content. Learn more (PDF) »
Digital Marketing Performance Institute (DMPI)
Given the significant shift and re-allocation of marketing dollars into interactive digital media channels, the CMO Council is setting up a dedicated research center focused on measuring and tracking the effectiveness, relevance and value of online marketing programs and spend. It will also examine and advocate the need for more unified and integrated approaches to managing and optimizing the fragmented interactive marketing discipline, especially across leading vertical markets. Authority leadership and content aggregation programs by the Digital Marketing Performance Institute will drive best practice adoption; audit and assess competencies and proficiencies; establish measurement models and techniques; evaluate enabling platforms, solutions and technologies; and help marketers increase visibility, compliance, accountability and ROI. Learn more (PDF) »
Coalition to Leverage and Optimize Sales Effectiveness (CLOSE)
CLOSE is a dynamic web destination and membership community that engages sales executives seeking to advance their organization's competencies and competitiveness as well as their own. The mandate of CLOSE is to champion best practices in sales empowerment, aggregate relevant knowledge and insight, and provide a peer-powered environment for networking and interaction among sales executives and professionals. In addition, CLOSE explores the strategic value derived from closer integration and alignment with marketing, channel and customer service groups within the enterprise. Learn more (PDF) »

For more information, contact Bryan DeRose.

Bryan DeRose, Vice President of Business Development
1494 Hamilton Way
San Jose, CA 95125

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333

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