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June 2015

Marc Mathieu

Samsung appointed Marc Mathieu as chief marketing officer to oversee all marketing for Samsung's North American operations, including televisions, home appliances and mobile devices. Mathieu "brings nearly two decades of expertise building and positioning some of the world's largest brands," Samsung said. He most recently served as the senior vice president of global marketing at Unilever and previously held the position of senior vice president of global brand marketing at Coca-Cola.

Lasse Lindqvist

Lasse Lindqvist, M.Sc., has been appointed as Marimekko’s Chief Marketing Officer (CMO) and member of the Management Group as of 10 August 2015. As CMO, Lasse Lindqvist succeeds Tiina Alahuhta-Kasko who, alongside acting as the President of Marimekko, has so far also been in charge of the company’s marketing. 

Silvia Lagnado

McDonald's has named former Bacardi executive Silvia Lagnado as its new global chief marketing officer. The move follows former Global Brand Officer Steve Easterbrook's elevation to McDonald's CEO effective March 1. It also comes as McDonald's is working to reverse a prolonged sales decline not just in the U.S., but globally. McDonald's has not had a global chief marketing officer since Mary Dillon, who left the company in 2010.

Clay Dover

Pei Wei Asian Diner, the fast-casual division of P.F. Chang’s China Bistro Inc., has named Clay Dover to the newly created position of chief marketing officer. The Scottsdale, Ariz.-based operator said Dover would oversee marketing, culinary and guest experience initiatives at the Asian-inspired concept.

Frank Cooper III

BuzzFeed has appointed Frank Cooper III as the company’s new Chief Marketing Officer and Chief Creative Officer. Cooper will be in charge of overseeing BuzzFeed’s entire global business and brand. He will work alongside the company’s leadership team to conduct market research, drive revenue, develop brand partnerships, and oversee marketing. Cooper will also lead BuzzFeed’s creative team and its branded content initiatives with the company’s advertising partners. The new CMO/COO will report to BuzzFeed President Greg Coleman and work out of the company’s New York office starting in late June 2015.

Roger Chacko

Carlson Rezidor announced the appointment of Roger Chacko as executive vice president and chief branding and marketing officer reporting to David P. Berg, chief executive officer, Carlson Hospitality Group. Chacko joined the company in 2014 on an interim basis and is responsible for all aspects of marketing and brand performance worldwide for Carlson Rezidor Hotel Group and its brands including Quorvus Collection, Radisson Blu®, Radisson®, Radisson Red, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM.

May 2015

Kevin Crull

Sprint Corp. announced the appointment of Kevin Crull as chief marketing officer effective May 31. In his new role, Crull will be responsible for all products and services, brand and advertising, customer acquisition and retention, and all digital and social efforts. Crull will report to President and CEO Marcelo Claure.

John Aylward

HSN Inc. named John Aylward executive vice president and chief marketing officer for TV, mobile and web retailer HSN, where he will develop the brand and oversee marketing across the retailer’s sales channels and the creative team.

Jared Fix

Constellation Brands, Inc. a leading beverage alcohol company, announced today that Jared Fix has been appointed as Chief Marketing Officer reporting to Jay Wright, president, Wine & Spirts Division. Fix will join the company effective June 8, 2015, replacing Chris Fehrnstrom who will be returning to a marketing and leadership consulting business he owned prior to joining Constellation.

Alan Shaw

Norfolk Southern, a premier transportation company, has named Alan Shaw executive vice president and chief marketing officer.The appointment is effective May 16, 2015, with an office in Norfolk and Shaw will report to NS President James Squires. He succeeds Donald Seale, who retired after 39 years in management positions in NS' marketing division.

Johnny Devitt

Betfair has appointed Director of Online Marketing Johnny Devitt as Chief Marketing Officer (CMO). Industry news source EGR Magazine, confirmed the appointment of Devitt who will take over marketing and branding initiatives for Betfair. The operator had created the senior management role following the departure of former Brand Director Mark Ody as Betfair merges online marketing and branding responsibilities under the leadership of its new CMO.

CĂ©line Choussy Bedouet

Lectra, a leader in integrated technology solutions dedicated to industries using soft materials, has appointed Céline Choussy Bedouet as Chief Marketing Officer. Céline Choussy Bedouet, who was previously Marketing Director for Automotive and Furniture, will now cover all of Lectra’s markets.

Terrance Williams

Nationwide has selected twenty year company veteran Terrance Williams as its new chief marketing officer, replacing Matt Jauchius months after the airing of a highly controversial Super Bowl ad, AdAge reports. Joe Case, a spokesman for Nationwide told the publication that Jauchius left to pursue other opportunities, adding, “[He] accomplished a great deal during his time at Nationwide, and we wish him the very best in his future endeavors.”

April 2015

Mark Sarbiewski

Castlight Health, a healthcare transparency company, announced that it had appointed Mark Sarbiewski as its new chief marketing officer. Sarbiewski joins the company from San Francisco-based Anaplan, a cloud-based planning platform for finance, sales, and operations, where he was the company’s first chief marketing officer.

Gareth Helm

Zoopla Property Group, the online property search brand, has appointed its first ever chief marketing officer as it looks to bolster brand awareness. It has appointed Gareth Helm as chief marketing officer from MoneySuperMarket, TravelSuperMarket and MoneySavingExpert, where he was most recently brand director.

Gav Thompson

Paddy Power has appointed former O2 and Telefonica executive Gav Thompson as its new chief marketing officer, replacing Christian Woolfenden, who has taken charge of the operator’s UK and Irish retail business.Thompson is described as “a strategic marketing, brand and innovation expert,” with more than 20 years’ experience working with leading consumer brands such as Guinness, PlayStation, Pepsi and Absolut, and will join the operator in June.

Antonio Lucio

HP announced Antonio Lucio will become Chief Marketing Officer of HP Inc., the company comprising HP's market-leading personal systems and printing businesses following HP's separation into two new publicly traded Fortune 50 companies. In this role, Lucio will work alongside HP Inc.'s leadership team to drive sales and build brand loyalty as the company delivers innovations that empower people to create, interact and inspire like never before. Lucio will report to Dion Weisler, future Chief Executive Officer of HP Inc.

Patrick Joggerst

Genband, a leading provider of real time communications software solutions announced that it has appointed Patrick Joggerst as Executive Vice President and Chief Marketing Officer, responsible for the company’s marketing, training and go-to-market initiatives. Mr. Joggerst will report directly to Chairman and Chief Executive Officer David Walsh.

Ximo Soler

HR and recruitment specialists Randstad has appointed Ximo Soler as Chief Marketing Officer for the Asia Pacific region. Soler will provide strategic direction for the Asia Pacific marketing community in Australia, New Zealand, Singapore, China, Hong Kong and Malaysia.

Wes Durow

Mitel has taken another step forward with its growth objectives, naming former Sonus and Nortel executive Wes Durow as its new chief marketing officer (CMO). In his new role, he will focus on developing Mitel's global marketing and communications initiatives as a way to increase the company's brand consideration levels and directly contribute to its growth objectives.

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